Best Magazine Cover I’ve seen in years.

Via elephant journal
on Sep 26, 2009
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Update: after FIJI Water ran an ad joking that it “wasn’t bottled in Cleveland,” the Cleveland Water Department proved that Fiji Water contained the highest levels of arsenic and other contaminants when compared to Cleveland tap water and other bottled brands (

Mother Jones opens a can of whoop-ass on Fiji.

Was just at Whole Foods, after getting dinner at The Laughing Goat and running into Cowboy Daniel, when I was stopped in my tracks by a magazine cover…devoted completely to skewering one of the greatest examples of “Greenwashing” this decade.

What other greenwashing bs’ing companies would you like to see taken to task, and walk their talk? Recently, I’ve written on Starbucks (which I lauded for recent improvements, though I won’t patronize ’em, yet), Bear Naked, Silk Soy, Whole Foods (which I defended) and am preparing an article on TOMS shoes, one of my favorite companies.

What is “greenwashing”? Click here for more.

Click the cover below (after reading the title captions), for more. And congrats and thanks to MJ for using their cover to effect and provoke dialogue and, hopefully, positive change.

mother jones fiji greenwashing


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6 Responses to “Best Magazine Cover I’ve seen in years.”

  1. Lauren says:

    Agreed! Stunning cover and a stunning story.

  2. […] bears are drowning and clean drinking water is not a reality in many parts of the world (including the United States). The world economy is not what it used to […]

  3. Scott Wilson Badenoch Jr, Gerard Wrobel, Mallika Chopra and 3 others like this.

    Rod Meade Sperry
    That is, indeed, a great cover.

    Janet Auty-Carlisle
    Hmmm where can I get a bottle of Burma water or Libya water? I bet it's out there somewhere! Nice job.

    Mary Panton
    I think you should go back to publishing….I'm lobbying you!

    Pat Smith
    It's about TIME that cover story happened! I really don't like Fiji water at all.

    Pat Lynn Weston
    The beautiful bottle seduces people and they forget about the blood of the people whose rights are forgotten.

    Dana Darcel
    a copious delivery of de goods! gorgeous, powerful, succinct and the sexy part is the Truth. but, i don't have to tell you that. looks like a whole new game, i can see why you wanna play.

  4. […] water is dirty and full of flouride and sits around in pipes. Bottled water comes from a spring and is […]

  5. […] cities in America are fortunate to have officials who stress that the water that we use can be consumed without fear of getting sick. Many communities such as those depicted in the movies Erin Brockovich […]

  6. brandy says:

    This sucks as Fiji water has been the only stuff I can drink without my stomach hurting 🙁

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