Marketing the Truth: New York City’s Anti-Soda Ads.

Via Lindsey Block
on Sep 22, 2009
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Pouring on the Pounds

Although Celebs live off of Diet Coke and Cigarettes, we all know this is not realistic, not healthy and will cause cancer. Duh? Well,  New York is showing the ‘Duh, Soda drinks and other sugary drinks will make you fat’ with their new anti-soda ad campaign, “Are you Pouring on the Pounds?” What you see in these ads is soda or sports drinks leaving the bottle and turning into a messy sundae of fat.   Yes fat.  Things of benefit from high amounts of fat: Thunder Thighs, Love Handles, Beer (Soda) Belly, Triple Chin, Cankles, oh yes the list goes on and on.

So is this an affective way of (anti-)marketing?  Will this actually stop the soda cravings?  I think so, just as much as the anorexic girls hanging a picture of some obese person on their fridge so they are repulsed to eat (thus just live off Diet Coke and Cigarettes) works. Hm. Let’s not take these ads that far, but I love the smaller print on the ad “Don’t Drink Yourself Fat. Cut back on soda and other sugary beverages. Go with water, seltzer or low-fat milk instead.” Duh, right?


For a full article of New York City’s Anti-Soda Ads, read


About Lindsey Block

Lindsey Block spends her weekdays as part of the Elephant Journal crew and her weekends hiking or picnicking at the park with a book. She's been a vegetarian for most of her adult life and delights in cooking up a new recipe (even though she really just wants to make tacos). She currently lives in Southern California.


7 Responses to “Marketing the Truth: New York City’s Anti-Soda Ads.”

  1. swati jr* says:

    wow. this is pretty remarkable considering how coke and the others own the whole world practically. amazing that NYC would do this really. i'm impressed.

  2. lindsey says:

    Here's a little more on the ad campaign. "Should sugary drinks be taxed?" Pretty interesting.

  3. Good afternoon Lindsey,

    I hope you’re doing well. I recently read a post on your blog titled, “The hotly debated soda tax” where you address the New York City Health Department’s “Don’t Drink Yourself Fat” advertisement. I thought you might be interested in a podcast with a response to the ad campaign, from the scientific perspective. Dr. Elizabeth Whelan, President of the American Council on Science and Health, thinks it is irresponsible to pinpoint a single product for America’s obesity problem and thinks that these efforts may be misleading for consumers.

    She addresses her views on the podcast below:

    Let me know if you have any questions.

    Liz Seymour for Dr. Elizabeth Whelan and the American Council on Science and Health

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