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September 15, 2009

New York Fashion Week’s The GreenShows Highlights Eco-Friendly Apparel.

“We should not have to sacrifice our planet for fashion.” —Eric Dorfman, Founder of EdMedia Inc. and The GreenShows.

Today starts off the first day of New York Fashion Week‘s The GreenShows.  Although some Fashion Shows have previously highlighted a few eco-friendly designers,  The GreenShows is an entire show for green fashion proving their commitment to helping the environment or rather ending fashion’s harmful effects.  The GreenShows hopes that eco-fashion will become mainstream and that all designers will commit to helping the environment by taking on more responsibility to protect our natural resources and achieve zero waste.

A first for New York Fashion Week, The GreenShows Eco-Fashion Week is the only premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion in New York City. This two-day event will feature a selection of eco-conscious fashion designers who have been given the opportunity, support and resources to show their Spring/Summer 2010 collection under one roof.

Some featured green designers to keep an eye out for: Bodkin, Bahar Shahpar, Lara Miller, Izzy Lane and House of Organic. The GreenShows earth-conscious efforts include eco-friendly hair and makeup for the models, as well as recycled, recyclable, and compostable material to create a mindful backdrop to the collections.  The GreenShows hopes to be 100% environmentally-friendly and energy efficient and has partnered with Rainforest Action Network (RAN), focusing on their new campaign “Don’t Bag Indonesia’s Rainforests.”

RAN is reaching out to over 100 fashion and luxury product companies who, some unknowingly, are using custom paper packaging such as shopping bags, made from the pulp of trees felled in the endangered tropical rainforests in Indonesia. Driven by market demand from the United States, the rapid destruction of Indonesia’s rainforests is causing massive global greenhouse gas emissions, destroying Indigenous communities, threatening unique ecosystems and pushing species like orangutans and Sumatran tigers to extinction.

I’m glad that some designers understand their stylish yet unfortunate impact on the planet and are now looking to earth-conscious methods for fashion.

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