2.0
November 17, 2009

Photos: Lester Brown at University of Colorado at Boulder.

Update: well, I biked over there, got there just in time, got to hang out with Lester for a few in the Wolf Law building…he’s looking fit and charming, blue-eyed and cheerful as ever, at 75 years old, partially thanks to his steady running routine…which he told me and our staff about. Here’s some photos. I also took video, but have no idea yet how to upload or edit.

Photos:

He’s my idol—my interview with him a year or so ago was one of three or four interviews out of hundreds for elephant journal over the past 7.5 years that’ve inspired my daily life and mission—so I’m honored and psyched to get to introduce him to the masses. Click here for an excerpt of our video interview with him a year ago.

On Wednesday, November 18th, Lester Brown will be speaking at the University of Colorado’s Law School about his new book, Plan B 4.0, and discussing the emerging transition to a new energy economy and how it will affect everyone’s daily lives.  See http://ecenter.colorado.edu/event/282 for more information.

ecenter.colorado.edu
Media Advisory Contact: Sarah Dawn Haynes
November 10, 2009 Programs Coordinator
303.492.8308

Lester Brown: Plan B 4.0, Transition to a New Energy Economy
Wednesday, November 18th
Wittemyer Courtroom, Wolf Law
University of Colorado-Boulder
6 pm

As fossil fuel prices rise, oil insecurity deepens, and concerns about climate change cast a
shadow over the future of coal, a new energy economy is emerging. Wind, solar, and
geothermal energy are replacing oil, coal, and natural gas, at a pace and on a scale we could
not have imagined even a year ago. For the first time since the industrial revolution, we have
begun investing in energy sources that can last forever. Plan B 4.0 explores both the nature of
this transition to a new energy economy and how it will affect our daily lives.

Lester R. Brown is president of Earth Policy Institute, an organization dedicated to building a
sustainable future. Described by the Washington Post as “one of the world’s most influential
thinkers,” Brown started his career as a tomato farmer. Shortly after earning a degree in
agricultural science, he spent six months living in rural India, where he became intimately
familiar with the food/population issue. Brown later became head of the U.S. Department of
Agriculture’s International Agricultural Development Service. In 1974 he founded the
Worldwatch Institute, leaving in 2001 to found the Earth Policy Institute. He has authored or
co-authored over 50 books, the most recent of which is Plan B 4.0: Mobilizing to Save
Civilization, and has received 24 honorary degrees and numerous awards, including the 1987
United Nations Environment Prize, a MacArthur Foundation “genius award,” and the 1994
Blue Planet Prize.

Free and Open to the Public; Plan B 4.0 books will be available for sale and a book signing
will follow the lecture. For more information click here.

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