Heard of Yelp? Google? Dex Yellow Pages must adapt or continue to die. ~ Dave Rogers

Via elephant journal
on Feb 10, 2010
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dex yellow pages


I try and live plastic-free, and I killed my own business (a profitable ecopaper-printed magazine) to go online and save paper, shipping = oil, coal. So it’s with joy that I greeted the sight of two plastic-bagged yellow pages on my front porch this week. And, yes, I spent the time to get on their do-not-deliver list. ~ Waylon Lewis

So, the below sadly appears to still be timely:

yellow pages suck hate phone books

We here at elephant received the below plea to post from Dave Rogers, our longtime friend and advisor, and the man behind Local Bunny. Having just received my own blue plastic bag plus thick yellow book that I didn’t need, and trying to lead an eco-responsible life, I was and am infuriated every time I receive such old-school physical spam on my doorstep. The things weight a ton, the plastic bags will be around when your grandchildren’s grandchildren have grandchildren—and Google and Yelp long agao supplanted the usefulness of these books for all but a small percentage of our population. I was so angry, in fact, that I picked the bag up and hurled it into the street from whence it came (and, sheepishly, went to retrieve and recycle it one minute later, when I’d cooled down).

And many others are angry, too (see Facebook image at bottom).

Solution? Get with the times. Have an opt-in/opt-out policy for all. Done. Why don’t they do it? Because it would be acknowledging the crumbling lie that is their outdated business model. Oh, and they don’t give a shiite about the earth.

I have a right to say that, btw, since I killed my entire business and took it online, shedding staff, car, house and salary for a year as I transitioned my business to a fully green distribution model ~ ed.

Blue Plastic Bag, thick Book x 50 million —-> trash or recycle bins = Dex Yellow Pages.

via Dave Rogers.

“Phone books land on door step of everyone in Boulder in a big blue plastic bag. To ease the pain (and ward off attacks) of greenies the book says, “Find recycling options: order or stop delivery of this directory. DexKnows.com/green.

dex green yellow pages
But of course that site is not only typical greenwash pointlessness (he who doesn’t know where to recycle already doesn’t care to recycle AND GET THIS there is no place to to cancel ordering the book as they state on the  cover.

dex yellow pages

Dave’s re-reply:

Thanks for the reply. It is unfortunate that the information you have in the email [above] in no way matches the information that Dex uses to promote the “Green-ness” of the large books in plastic bags I was forced to receive.

Additionally the steps you suggest [above] do not actually clearly offer me a way to opt out for next year’s book, and clearly it is too late for this year’s book.

In addition, the site you point me to requests detailed personal information to take an action. You didn’t need that info to deposit garbage/recycling at my door but request it from me without explanation or having an accessible privacy policy—The 404 error when I click on that link doesn’t make me feel comfy about delivering my data.

This is but an exercise in futility, which is what DEX would prefer—since if everyone could easily opt-out that would be bad for business.


Bonus, via Facebook friends:

dex sucks


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13 Responses to “Heard of Yelp? Google? Dex Yellow Pages must adapt or continue to die. ~ Dave Rogers”

  1. DaveRogers says:

    Thanks Way…Dex is a great example of a ship too big to turn in the direction of the future. They had massive competitive advantages over many of the services we now use as replacements but neither built nor bought services we users want to use.


  2. Thank you, and Amen. Yellow Pages could have jumped onto the internet earlier and with more force and innovation. Instead, Google (which didn't exist 13 years ago) supplanted 'em.

    It's like the railroads of a century, that so dominated shipping and transportation, but mistakenly assumed they were in the business of trains, not transportation, and failed to evolve as the interstate highway system went in, and trucks became dominant.

  3. […] | madwire media blog … Add my business and website to a local directory and boost my seo … Heard of yelp? google? dex yellow pages must adapt or continue to … State bill proposed to curtail phone book delivery service | daily […]

  4. […] yelp reviews « screenwerk Dex reverse directory is more accurate than many other phone … Heard of yelp? google? dex yellow pages must adapt or continue to … Dex one reports larger 4th-quarter loss, hurt by impairment charges Ant build file « mobilebytes […]

  5. Jimmy Spencer says:

    I keep the porches cleared of newspaper and other garbage for a 37 unit condo building and just ran into a pile of blue bags (x37). This being mostly younger residents,who wouldn't think about using a paper directory. Now I have to put them in a recycle barrel.That ends up mixed with regular garbage most often.Also cannot get Dex to pick them up and give them to someone who might use them

  6. recycler says:

    I,too, want to stop delivery of this directory in the future. We don't use it, and to put it in the recycle bin, never used and in perfect shape, seems wasteful, not green. As indicated on the cover of the directory, stopping delivery is supposed to be an option, but I can't find where to opt out. I hope to be able to actually have this choice some where on the website in the future. Dex, are you listening?

  7. Marie Hunter says:

    How about delievering them to your local/county/state government that aloowed them to stop accepting the old books for recylcing. The phone companies used to have to take them back. Another option is to take them to your local phone providers' sales office.

  8. Rick Morton says:

    Since you're all so adept at using the internet, why don't you Google "Opt Out of Yellow Pages"? It literally took me 30 seconds to find:http://www.ypassociation.org/AM/Template.cfm?Sect

  9. Jeremy says:

    I work for DEX.
    We get our info from the phone carries such as Qwest, AT&T, CenturyTel, etc.
    When someone connects their home phone / business phone, or electricity, we get notified & send a new book w/ in 7 days!
    We assume the new mover does not know the local business in the area.

    People say that the print directory is dead b/c of the internet…not true!
    The print directory will die eventually but similar to the hybrid taking over the standard engine (10-15 years?)
    Another example of the print directory vs the internet is: if you had a pool at your house would you stop going to the beach?
    The pool is the internet (always available), & the beach is the print directory.
    Just because the internet is here doesn't mean people will stop watching tv & listening to the radio.
    Consider the amount of fraud & violent crimes committed on the internet?
    Not that a business owner that adversities in Dex can't commit a crime, but look at the amount of times you here of a Dex advertiser on the news compared to someone off Craig's List (home invasions, rapes, etc).
    Google is based off the yellow pages!
    In fact, they love our info 🙂

  10. […] Heard of Yelp? Google? Dex Yellow Pages must adapt or continue to …We here at elephant received the below plea to post from Dave Rogers, our longtime friend and advisor, and hte man behind Local Bunny. […]

  11. […] why are we still receiving these giant volumes of paper-waste that we’re either going to toss right into the recycling, use as doorstops or makeshift […]

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