2.6
March 23, 2010

Favorite New Green Company at the wonderful Natural Products Expo West.

Acupressure/Yoga Nail Bed, anyone?

Pranamat Eco by Advaita; as seen at Natural Products Expo West.

Natural Products Expo West, in Anaheim, California, is amazing. Huge. Inspiring. Occasionally confounding.

Lots of great green companies, small green companies, a few pretenders…and lots of brand-new-to-Planet Earth companies. This one was one of my faves—because every little detail was 1) elegant and 2) truly green. The cloth was organic. The plastic was recycled, and affixed without the use of (toxic) glues. The filling was latex, unlike a competitor (see the photo of foam interior of another company’s product).

These people are stylish, caring, they walk their talk. Our kind of company.

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Their less eco-responsible competition:

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