“It’s a selfish thing to want to protect Nature.” ~ Yvon Chouinard.

Via elephant journal
on Mar 16, 2010
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A Mindful Manifesto

The other quote I love in this Amex video (which we first covered here) is:

"yvon chouinard" dam "american express" commercial video“To do good you actually have to do something.” ~Yvon Chouinard

But be careful. When you do something, you get criticized. You mess up. You fail.

Life ain’t for the faint-hearted. It is, as the Japanese are fond of saying, the nail that sticks out that gets hammered down.

Doing something means you’ll be accused of hypocrisy, of imperfection, of greenwashing…and, sometimes, “they” will be right. But if your mission and intention your vision and view are grounded, the truth will emerge out of the hype.

This means you’ll spend your days working and nights working and weekends working while your friends make more money, easier…but your work will be something you love, and what you love will make you lovable and protect our earth and our next seven generations. And we’re enerting a generation where the old paradigms are just that; old. Where doing well and doing good don’t conflict. Where we can have our organic free-range fair-labor cake and eat it, too. Where we can save the tigers and the elephants, oh my, while making enough time for yoga class and one too many microbrews.

And that’s the only kind of life worth the living.


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


2 Responses to ““It’s a selfish thing to want to protect Nature.” ~ Yvon Chouinard.”

  1. KelsiC says:

    Love this post Waylon!!

  2. […] Unless you never do or say anything, you will be criticized. As the Japanese say, it’s the nail that sticks up that gets hammered down. […]