Hermione Granger goes Green (photos)

Via Waylon Lewis
on Apr 29, 2010
get elephant's newsletter

emma watson green fasion

Emma Watson’s new Organic, Fair-trade Ecofashion Line

We’re the last in the world to report on this, but I’m not a big fashion boy…I’m just a big eco-responsible fanboy, and a Harry Potter faniac. Enjoy:

Via Ecouterre:

Chockfull of breezy, youthful fare that is a far cry from her dour Hogwarts cloak, Watson’s “Love From Emma” line offers organic cotton jersey tees, sustainable knitwear, and recycled accessories designed to appeal to her teen demographic’s sense of cool and conscience

“Love From Emma,” which is due to hit stores in late February, is aimed squarely at Watson’s adoring-fan demographic: 16-to-24-year-olds. With Watson serving as creative advisor, the People Tree collection will include 26 styles for women and 15 for men, as well as a selection of accessories. In addition to the usual suspects (jersey T-shirts, dresses, woven skirts, trousers, knitwear), the line will include Bohemian hand-embroidered bed throws, slouchy banana-fiber beanies and headscarves, and jewelry made from recycled candy wrappers.


To Watson’s credit, the collection isn’t your ordinary celebrity vanity line: Not only will “Love From Emma” use 100 percent organic and fair-trade-certified cotton, but it will also be stitched by fair-trade groups using hand-weaving, hand-knitting, and hand-embroidery techniques.

“I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with,” Watson is quoted as saying in a press release. “I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”

…for the rest, click over to Ecouterre.

Photos, videos:


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


9 Responses to “Hermione Granger goes Green (photos)”

  1. I recall watching the first Harry Potter movie and thinking "wow, she's gonna be gorgeous when she gets older" and, apparently, I was right…and nice to see she's eco-conscious as well…

  2. Shindo says:

    She's gorgeous

  3. Pamela says:

    She is a lovely down to earth girl – what's not to like about her.

  4. jffryds says:

    maybe consider hemp in her lines to raise awareness of this important, though wrongfully criminalized, plant.

  5. donna says:

    Good idea about including hemp!

  6. […] Bonus: If you like Emma Watson’s style, you’ll love her eco fashion line. […]

  7. Kal2ie says:

    I'll probably love her clothes AND never be able to afford them either : / Seems to usually be the problem with these sorts of things… they may be really awesome but only a select few people will probably have the means to buy her clothing.

  8. I carry on listening to the news broadcast speak about receiving boundless online grant applications so I have been looking around for the best site to get one. Could you tell me please, where could i acquire some?