Can good design save us from ourselves?
I wonder if the award is made out of, you know, recycled metal?
If the list of presenters are any indication (see images, below), this might be the first awards ceremony to do for eco-responsibility and innovation what the Nobel Prize has done for countless geniuses—fund good people doing good things, and give them a healthy dose of much-needed renown:
The Earth Awards will award $10,000 to each category winner. The grand prizewinner of The Earth Awards 2010 will receive a total of $50,000.
Two representatives from each category will be flown to London in September 2010, where they will be given the unique opportunity to present their project to members of the Selection Committee and an international audience of business leaders.