Best Commercial Ever. {World Cup}

Via Waylon Lewis
on May 25, 2010
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With Cameos a’plenty, Nike does World Cup—Guy Ritchie-style.

{“over a million YouTube hits in mere hours”}


“The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.”

Thanks for the tip to Anthem:

“Twenty days away from the world’s largest and most popular sporting event, Nike has released a 3-minute commercial that has set the soccer and advertising world abuzz. With over a million YouTube hits in mere hours, “Write the Future” follows the biggest soccer stars of the 2010 FIFA World Cup and their “what-ifs” that could play out this June in South Africa. Oscar nominated director Alejandro Gonzalez Inarritu…click over to Anthem Branding for the rest.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


8 Responses to “Best Commercial Ever. {World Cup}”

  1. FootballCrazy says:

    1,7070,992 @ 6:42 PST!

  2. swati jr* says:

    omg so hot!!

  3. Davee Evans says:

    awesome production. also awesome example of the 8 worldly dharmas

  4. Andrew Armiger says:

    Celebrating the fruits of sweatshop (and child) labor!

  5. Scott James says:

    Brilliant marketing piece. But if you want a truly sustainable soccer ball, you'll need to stop by our site.

    North America's first ever Eco + Fair Trade Certified soccer balls (and more).

  6. ARCreated says:

    even beyond or in addition to the whole nike sux things – which it does- …I guess I am reaching a point where the idea of major sports…I don't know doesn't it seem like a lot of pressure is put on players? that a lot of importance is placed on trivial things? how do we have money to pay players and buy tickets and jerseys and memorbilia when the world economy is crashing? ON the other side I see the need to have something to admire and to celebrate human accomplishment and physical/mental dedication to the sport…but it just gets so out of proportion. It's sad because I love the games but the waste of money, energy and resources surrounding the game make my heart ache a bit.
    All that said artisticly the clip was brilliant

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