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May 7, 2010

Greenwashing 101: BP.

Sound and Beauty, signifying nothing.

I come out of watching this video inspired, moved, ready to embrace change.

Moby (yoga-doing vegan) in the background. The images are beautifully shaped, edited, interspersed. The storyline is clear: we can change, for the better:

Only, it’s not saying anything. At all. BP isn’t pushing altnernative fuels—going beyond petroleum—in any meaningful way. Nothing worth mentioning in their own commercial, even.

It’s all Sound and Fury, signifying…greenwashing.

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