Greenwashing 101: BP.

Via elephant journal
on May 7, 2010
get elephant's newsletter

bp greenwashing petroleum beyond wind solar fuel oil spill

Sound and Beauty, signifying nothing.

I come out of watching this video inspired, moved, ready to embrace change.

Moby (yoga-doing vegan) in the background. The images are beautifully shaped, edited, interspersed. The storyline is clear: we can change, for the better:

Only, it’s not saying anything. At all. BP isn’t pushing altnernative fuels—going beyond petroleum—in any meaningful way. Nothing worth mentioning in their own commercial, even.

It’s all Sound and Fury, signifying…greenwashing.


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


4 Responses to “Greenwashing 101: BP.”

  1. Ben says:

    To be fair, BP Solar is no joke. They are installing a ton of Solar capacity around the world.

  2. Ben says:

    But primarily in China.

  3. juju says:

    This commercial is loaded with conservative assumptions about what "beauty" is, including suburban "roses" and women with breast implants. AND it doesn't say anything about petroleum, energy, or ecology.

  4. Seems they have a good eye to influence the masses. Good thing Elephant Journal can see beyond these images and reveal the truth for what it is.