2.1
May 22, 2010

Who “likes” Greenpeace?

The Secret Greenpeace Handshake has three steps:

[galleria]

High five, high five, hug {the photos above are in random order}

I’m broke. Here’s why I give Greenpeace $25 a month.

Greenpeace isn’t bought and paid for by special interests. I love the Sierra Club, and I’m a registered Democrat, but I’m not a huge fan of the Sierra Club’s cozy relationship with the Democratic party. Greenpeace, on the other hand, is independent of every influence…but mine. Why?

Because I’m one of thousands upon thousands of members to support Greenpeace.

Support Greenpeace here.

Why support them, when cash is tight and I’m facing foreclosure on my house? Because they get results. They use social media—youtube, facebook, twitter—good ol’fashioned email campaigns—to help our planet, and the people on it.

Their latest victory, announced last week:

Excerpt:

A big ‘Thank You!’ to the hundreds of thousands of you who supported our two-month Kit Kat campaign by e-mailing Nestlé, calling them, or spreading the campaign message via your Facebook, Twitter and other social media profiles. This morning, Nestlé finally announced a break for the orang-utan – as well as Indonesian rainforests and peatlands – by committing to stop using products that come from rainforest destruction.

The support from the online community has been clear since day one when our ‘Have a break?’ video’s removal from YouTube sparked online calls of censorship…

The orang-utan finally gets to have a break – thanks to you.

Nestlé’s announcement sends a strong message to the palm oil and paper industry that rainforest destruction is not an acceptable practice in today’s global marketplace – and it wouldn’t have happened without you. From the very beginning, the strength of our Kit Kat campaign has been the truly amazing support from the public – online and offline – both concerned consumers and social media-savvy activists alike.

The new policy commits Nestlé to identify and exclude companies from its supply chain that own or manage ‘high risk plantations or farms linked to deforestation’. This would apply to notorious Sinar Mas, a palm oil and paper supplier that Greenpeace has repeatedly caught destroying the rainforest – if it fails to meet Nestlé’s new criteria – and also have implications for Cargill, one of Nestlé’s palm oil suppliers which purchases from Sinar Mas...for the rest, go to Greenpeace.

The video that set off this latest campaign:

http://www.greenpeace.org/kitkat
Nestlé, maker of Kit Kat, uses palm oil from companies that are trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction.

We all deserve to have a break – but having one shouldn’t involve taking a bite out of Indonesia’s precious rainforests. We’re asking Nestlé to give rainforests and orang-utans a break and stop buying palm oil from destroyed forests.

Read 6 Comments and Reply