The video plays with the following question: What should we do about those people who don’t want to participate in reducing green house gas emissions? Should we play nice–you know, no pressure, I understand it’s difficult to reduce carbon emissions? Or should we be more radical?
But this video has raised hackles. Is it savvy, shock and awe marketing in the name of social good? Or is it morally repugnant? And will it backfire as a publicity stunt, confirming beliefs among some that climate change advocates are closet eco-terrorists?
Says filmmaker, Franny Armstrong, “Doing nothing about climate change is still a fairly common affliction, even in this day and age. What to do with those people, who are together threatening everybody’s existence on this planet? Clearly we don’t really think they should be blown up, that’s just a joke for the mini-movie, but maybe a little amputating would be a good place to start?”
Following public outcry, 10:10 has removed the video from their website. Mind you, this is a professionally filmed and edited short, using celebrities and featuring a song from Radiohead. That’s a fair bit of money down the drain. A waste of time? A misfortune of our politically correct times? A massive miscalcuation? What do you think?
**WARNING** Film contains violent and potentially disturbing images
hot on elephant
A letter to the Anger that refuses to Leave Me. 120 shares The Most Powerful Moon of the Year: New Moon & Solar Eclipse in Pisces. 62,398 shares A Relationship will only be as Good as the Sex. 10,746 shares Welcome to Pisces Season: A Love there is no Coming Back From. 14,064 shares How Women ruin Good Men. 4,527 shares If You Love an Intuitive, Old-Soul Pisces, Read This. 10,790 shares If You have to “Think About It,” then I’m Not the One for You. 5,018 shares What Rumi had to Say about Unhappy Love. 249 shares We can’t Break Up with a Soulmate. 1,626 share Not sure I thought I’d ever say this, but Ashton Kutcher is about to inspire you to tears. 2,300 shares