Dana, The Elephant in the Room.

Via Benjamin Riggs
on Nov 30, 2010
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The pay-gate is not an obstacle to the mindful life—it is an opportunity to invest in it!

I will never forget my first meditation retreat.

I walked up the steep hill to Dhamrkot where Tushita, the retreat center for westerners founded by Lama Yeshe, was nestled in the thick woods above Dharmsala. I had in my backpack a stash of bananas—which I had to give to the monkeys that roam the streets of northern India in exchange for my life! As I stepped onto the grounds of Tushita I was overtaken by the beauty and simplicity of the Himalayan hill country.

I was all hopped up about subjecting myself to some serious meditation under the guidance of a real live monk. My expectations of this retreat placed me in what amounted to a posh hermitage, receiving personal instructions on the highest meditations available, and surviving on a meager diet. The only one of these expectations that came to pass was my being forced to survive on meager diet…and that failed to live up to the romantic hype I had created in my head.

Instead of intense solitude I was forced to mingle with the other retreatants. We frequently attended community teachings and group sits. We also learned the meaning of dana.

Dana is a Sanskrit word that translates as generosity. I was introduced to this concept by what I thought at the time was a backhanded way of cutting cost. I thought Tushita saved on expenses by getting retreatants to handle the day-to-day chores or washing dishes, cleaning the grounds, and preparing the meditation room. The word dana was also displayed on all donation boxes. I thought to myself, “These people want me to pay for a service, then donate more money and perform the duties of their maintenance man!”

Now, looking back on my experience at Tushita I would say the one lesson that sticks out in my mind is the lesson I learned in dana.

As opposed to the subversive attempt to cut cost and make money, dana turned out to be a wonderful lesson in responsibility. I learned that the environment I inhabit is what I make of it. If I truly appreciate my surroundings I will do what I can to express this appreciation. I came to take pride and find joy in arranging the cushions properly and washing the dishes.

This lesson is by no means a memory. Dana is an action. From generosity’s point of view, giving is the most natural response. The concept of dana continues to pour forth in my daily life.

Now-a-days the work I do yields little to no financial return. I teach meditation at a newly formed group in Shreveport, Louisiana. However, I have the good fortune to have a friend who sees this work as worthwhile, and invests in this work or practices dana by offering me a home at an affordable rate. Generosity begets generosity, and I do what I can to make the atmosphere comfortable. I clean the house not because I am in debt, but because I appreciate the environment. If you are truly grateful for your car (or bicycle) then you will take care of it—you will express your gratitude!

You may have noticed by now that after reading a couple of free articles here on Elephant you are redirected to a pay gate. My first reaction to this was no different than my initial reaction at Tushita, “What… They want me to write, and pay to do it!”

After pausing for a moment I realized I am not paying to write, but contributing to the society I live in. I am investing in the propagation of the mindful life. Elephant does more for me and my ability to share my message than I have ever done for Elephant. I hope that everyone will see the pay gate not as an obstacle, but as an opportunity to respond to his or her environment, by investing in the mindful life, a life we have all come to appreciate!


About Benjamin Riggs

Ben Riggs is the author of Finding God in the Body: A Spiritual Path for the Modern West. He is also the director of the Refuge Meditation Group in Shreveport, LA and a teacher at Explore Yoga. Ben writes extensively about Buddhist and Christian spirituality on Elephant Journal, and his blog. Click here to listen to the Finding God in the Body Podcast. To keep up with all of his work follow him on Facebook or Twitter.


6 Responses to “Dana, The Elephant in the Room.”

  1. elephantjournal says:

    Thanks, Ben, for your dana and your honesty. My personal hope as founding editor is that this paygate will be the end of elephant's poverty mentality—help us, help us, we're broke. It makes sesne, just as with a magazine or movie or ice cream or coffee, to charge something for what you offer. We're charging very little, and giving away two or three articles for free every day to everyone. This system will enable us to hire an editor, a photo editor, a fact checker (likely all the same person), and to pay our writers something for what you offer, based on quality, traction with readers (comments) and popularity.

    I'm happy today. For the first time in two years we're giving all our readers a way to pay for what they may value—and we may not be quite so reliant on sponsors. ~ Waylon Lewis > waylon at elephantjournal dot com

  2. Tamara says:

    hey there…it's taking 4-5 logins to get in! says password is wrong 4 times then accepts…frustrating after signing up to officially pay! also won't let me load my website name as a member…took me right to paypal with no option to enter website….

  3. Jenny says:

    Wonder how long this will last since your traffic will go down now that people can only click 3 or 4 times on this site (and not make lots of comments which is kind of the lifeblood of this site)? KInd of lame to charge for content that can be found for free elsewhere. There are a couple of writers of worth here so I won't hit your paywall too much. Kind of nice because it prevents me from wasting a lot of time on subpar writing and posts. Best of luck to you on this.

  4. elephantjournal says:

    Email us with any problems to info@elephantjournal.com …I think we've already solved this for you 'cause you did email us…but others, please email us with any probs. Thanks for help!



  5. elephantjournal says:

    Thanks for the feedback, Jenny. Let's remember this is $1 a month. We've had record traffic just about every day since launching this…though I'm sure overall traffic will slow a bit. That's fine. Oprah or New Yorker would "sell" more copies of their magazines if they were free…but valuing media is a time-honored tradition up until 5 years ago. With $1/month, only, we'll be able to hire an editor and improve what we can offer you. We'll be able to pay writers for original quality research and editorial.

    And, finally, again, only 5% of our readers click more than 4 articles a day. Hypothetically, these are the readers will value elephant the most, and might be inclined to support if they'd like to read a ton or articles at a time.

    I'm grateful that you've been inspired to be one of them, and can only say that a business that gives everything away for free, but makes very little money on advertising—not enough to pay for even one full-time staff person or editor—is not a business that is sustainable.



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