A “Billboard” that Advertises…well, nothing.

Via Lindsey Block
on Dec 17, 2010
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A Sight of Fresh Air.

I’m actually inspired by looking at this “billboard”—advertising nothing but clean air. Seattle-based art/architecture firm Lead Pencil Studio created this amazing, artsy, stainless steel piece of environmental commentary at the U.S.-Canada border. I, myself, would be happy to look at such a billboard while cruising down the highway. Lead Pencil Studio has “built a career on blurring the divide between architecture and art; questioning the idea of consumer culture has been a recurring theme.” Via Fast Company‘s Co.Design:

The government funds an art piece that comments on advertising. Tea Partiers: Is this proof that the U.S. is run by Commies?

So instead of your usual glimpse of cheeseburgers and red-faced car salesmen, you’ve got a snarl of stainless steel rods vaguely reminiscent of TV static, but surrounding only the clean air of Blaine, Washington.

Clearly it’s some kind of pinko Canadian stunt, right? A passive-aggressive commentary on Americans’ conspicuous consumption? Wrong! Non-Sign II is the brainchild of the Seattle art and architecture firm Lead Pencil Studio. Even crazier: It was commissioned by the federal government, which usually regards high art the way one would a dead rat.

For the full article, check out Fast Company‘s Co.Design.


About Lindsey Block

Lindsey Block spends her weekdays as part of the Elephant Journal crew and her weekends hiking or picnicking at the park with a book. She's been a vegetarian for most of her adult life and delights in cooking up a new recipe (even though she really just wants to make tacos). She currently lives in Southern California.


2 Responses to “A “Billboard” that Advertises…well, nothing.”

  1. Love it!. Thanks for posting, Lindsey.

    This goes on our new Elephant Yoga Facebook page, under the category "Yoga Related"!

    Bob W.

  2. Lindsey B. says:

    That's great. Thanks, Bob!