Weekly Editor’s Letter: We are our Readers.

Via Waylon Lewis
on Jan 24, 2011
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This is my weekly editor’s letter, an introduction to our Top 10 blogs of the week email newsletter—a great way to follow elephant without getting overwhelmed (as opposed to, say, twitter or Facebook, where we’re verrrrry active). ~ ed.

Co-created—by our Readers.

Sometimes our readers dislike an article’s opinion or quality, and say so in comments.

Inevitably, after replying as thoughtfully as I can manage, I invite said reader to write an article. “Contribute, make us better, throw in your two cents!,” I implore. elephant is, after all, created by, of and for our readers. We’re only as good as your involvement.

And we’re very, very good. In only two years, without a cent of outside investment, we’ve transitioned from a national print magazine (also reader-created) to a sustainable web site. When we asked you to vote for us as favorite green twitter-er in the US last year, you did so—and we won, upsetting some slightly more famous candidates (Al Gore, anyone?). When we asked you to support us financially, whether at the $9-Grassroots Network level or the $1-I Want To Read Unlimited Articles level, you did so.

But this year we want to go from being mid-sized and barely sustainable to mainstream—with the influence to effect our confused political discourse the way a Keith Olbermann (?) or Jon Stewart (!) or Edward R. Murrow (I wish) might.

And to do so, we’re going with our strength: you. After failing to jump in for 20 of the first 30 voting days, I finally decided to throw our hat in the reader-voted, time-intensive ring that is the national Shorty Award contest—twitter’s Oscars or Grammies. And, in only 5 days, we’ve received enough support that we’re in 2nd place in the US. But the clock has nearly run out, and we need another 100 votes to win #1 for green on twitter for the 2nd straight year. This year, “green” is an official category, which means we’d get a ton of exposure.

So, if you’re on twitter…big favor? Vote for elephant? If so, just tweet:

I nominate @elephantjournal 4 a Shorty Award in #green because…[then say why for your vote to count]

I’ll owe you one!

Yours in the Vision of Enlightend Society,

Waylon Lewis

Waylon Lewis
editor-in-chief, host
elephantjournal.com, Walk the Talk Show with Waylon Lewis

PS: Check out all our articles on our Front Page.

Connect: Facebook (33,000 fans) or twitter (26K followers, named #1 in US for Green in 2010).

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About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


One Response to “Weekly Editor’s Letter: We are our Readers.”

  1. […] This post was mentioned on Twitter by Waylon Lewis, Red Fox. Red Fox said: Weekly Editor’s Letter: We are you. http://bit.ly/gNUqDg […]