Giving flowers or chocolate for Valentine’s Day? Don’t be Oppressive about it.

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It’s the time of the year when lover-dovers show their love and affection for their snookums by buying sweets and gifts of beauty. Chocolate and flowers are the top sellers (if anyone is crushing on me, I prefer dark chocolate and Gerbera daisies – just sayin’).

As one of the Christian columnists at Elephant Journal, you might expect me to take this time to remind us that it’s actually called St. Valentine’s Day, and that it’s an official feast day in the Roman Catholic Church, and then go on to remind us about the brave priest who defied orders and married people despite a strict ban on doing anything to assist the early persecuted Christians.

From one source:   ….The first representation of Saint Valentine appeared in the Nuremberg Chronicle (1493); alongside the woodcut portrait of Valentine, the text states that he was a Roman priest martyred during the reign of Claudius II, known as Claudius Gothicus. He was arrested and imprisoned upon being caught marrying Christian couples and otherwise aiding Christians who were at the time being persecuted by Claudius in Rome. Helping Christians at this time was considered a crime. Claudius took a liking to this prisoner – until Valentinus tried to convert the Emperor – whereupon this priest was condemned to death. He was beaten with clubs and stoned; when that failed to kill him, he was beheaded outside the Flaminian Gate. Various dates are given for the martyrdom or martyrdoms: 269, 270, or 273. …

But, nope, that’s not why I’m writing this piece (update 2/14/12: although… this would be a good time to ponder who today’s persecuted people are and.. who brave priests feel moved to marry despite orders from above. Perhaps, in honor of St. Valentine, today would be a great day to marry GLBTQ persons.

I’m writing instead to encourage all of you lovey doveys to show how much you really love, by choosing to purchase Fair Trade certified chocolates and flowers.

Next to coffee, chocolate is one of the top crops where those who pick them and work the fields get screwed over and exploited by the corporations they work for.  The same is true for the cut flower industry.


Americans will buy more than 189 million stems of roses this Valentine’s Day, the majority of which will travel all the way from Ecuador and Colombia before they’re sold to doting beaus.  You can make sure that your long-stemmed symbols of love positively impact the lives of farm workers (many of whom are women) by looking for bouquets bearing the Fair Trade Certified logo.

Now available at Whole Foods Markets nationwide, these beautiful roses are now easier to find than ever.  You can also look for Fair Trade Certified roses at various Jewel, Stop & Shop, Food Emporium, ShopRite and Giant Food Stores locations and at

Share the Love: Fair Trade Certified flowers are still relatively new to the U.S. market.  Help show retailers that that there is a demand for ethically-traded bouquets by asking for them in the floral department of your favorite grocery store.

Read more about Fair Trade Certified roses.


Even though Americans spend $16 billion a year on decadent cocoa products, small-scale family cocoa farmers face tremendous instability. Fair Trade certification ensures that cocoa farmers receive a fair price for their harvest, creates direct trade links between farmer-owned cooperatives and buyers, and provides access to affordable credit.  Fair Trade also strictly prohibits slave and child labor. This Valentine’s Day, support a better life for cocoa farmers by sharing your favorite Fair Trade Certified confection with your friends and family.  There are plenty of delicious options to help you achieve this goal, including heart-shaped chocolates from Divine Chocolate, the sweet and spicy chocolate sampler from Equal Exchange, the Valentine’s Day Heart Box from Sweet Earth Chocolates and a full tub of chocolate hearts of cherry from Sjaak’s.  Frozen desserts also make a sweet treat on Valentine’s Day.  Look for Ben & Jerry’s Chocolate Macadamia and Luna & Larry’s Coconut Bliss Dark Chocolate. And for you banana lovers out there, try Kopali’s Dark Chocolate Covered Bananas: Perfectly sweet and rich, irresistibly luscious, and 100% organic.

Read more about Fair Trade Certified cocoa.

Share the Love: Help change the cocoa industry for the better by asking large chocolate manufacturers to go Fair Trade.  Many companies have comment submission forms on their websites, making this an easy action to take.  It is also important to thank companies for their delicious Fair Trade Certified offerings – do this with a handwritten card, e-mail or post on Facebook!

Happy St. Valentine’s Day y’all!



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About Roger Wolsey

Roger Wolsey is a free-spirited GenX-er who thinks and feels a lot about God and Jesus. He’s a progressive Christian who identifies with people who consider themselves as being “spiritual but not religious.” He came of age during the “Minneapolis sound” era and enjoyed seeing The Replacements, The Jayhawks, Husker Du, The Wallets, Trip Shakespeare, Prince, and Soul Asylum in concert—leading to strong musical influences to his theology. He earned his Masters of Divinity degree at the Iliff School of Theology in Denver, CO. Roger is an ordained pastor in the United Methodist Church and he currently serves as the director of the Wesley Foundation campus ministry at C.U. in Boulder, CO. He was married for ten years, divorced in 2005 and now co-parents a delightful 10-year old son. Roger loves live music, hosting house concerts, rock-climbing, yoga, centering prayer, trail-running with his dog Kingdom, dancing, camping, riding his motorcycle, blogging, and playing his trumpet in ska bands and music projects. He's recently written a book Kissing Fish: christianity for people who don't like christianity


4 Responses to “Giving flowers or chocolate for Valentine’s Day? Don’t be Oppressive about it.”

  1. BrotherRog says:

    In addition, here are some nice ways to give to charity to honor the day:

    Organic flowers, but also all sorts of other cool things.

  2. […] This post was mentioned on Twitter by Greg Silva and Eucalyptus Magazine, Red Fox. Red Fox said: Giving flowers or chocolate for Valentine’s Day? don’t be oppressive about it […]

  3. elephantjournal says:

    You are anything but "token." If I thought of a word, I'd say "keystone." ~ Waylon

  4. […] heart is crooked. It isn’t pink, or red, or trimmed with lace like the boxes of cheap candy you see everywhere this time of year. Mine is all different colors, and lays a little bit off to […]

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