Mindful Crush #5: Gisele Bunchen. {Green, Yoga, Model, Sejaa}

Via Waylon Lewis
on Feb 4, 2011
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Click here for some of our other “mindful crushes.”

Gisele Bunchen and her husband Tom Brady of Patriots’ football fame (who, apparently, live in a 20,000 square foot new home together) have been green-minded for some time. Perhaps she got the eco-bug from her activist ex-boyfriend slash most famous Hollywood greenie ever Leonardo DiCaprio. In any case, she’s taken things a step further, coming out with an eco bodycare line that is more than greenwashing feel-good yuppie bs—its packaging is eco-responsible, and her ads for the line communicate minimal make up, healthy living, and yoga.

She also seems to be loving her some yoga, as evidenced by interviews and photos.

Kudos and thanks on behalf of strong-yet-fragile Mother Earth!








Via the Sejaa site:

Developed by model, actress and environmental activist Gisele Bündchen, Sejaa is the result of many years of passionate development.

Driven by the desire to develop a line of pure and natural skincare, Gisele also wanted to create products with as little impact on the environment as possible. Using all-natural ingredients, calming fragrances, thoughtful packaging and recycled paper, Sejaa Pure Skincare was born.

The result? A revolutionary skincare line that protects and supports your skin’s natural radiance, while also protecting the health and beauty of our environment.

Sejaa plays on the sound of seja, which means “to be” in Gisele’s first language, Portuguese.

The long “aa” sound at the end of the name is reminiscent of the sacred Hindu syllable “om,” which is essential to the yoga and meditation that keeps Gisele’s busy life centered.

The Sejaa name is representative of our whole philosophy: To create products that not only nourish your skin, but your whole mind, body and soul.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


11 Responses to “Mindful Crush #5: Gisele Bunchen. {Green, Yoga, Model, Sejaa}”

  1. […] This post was mentioned on Twitter by Waylon Lewis, Red Fox. Red Fox said: Green Crush #5: Gisele Bunchen. {Yoga, Model, Sejaa} http://bit.ly/h1HoEc […]

  2. ARCreated says:

    awesomeness….when the "mainstream" starts to actually GET it we will all have an easier time…I think more and more companies will start to look like this…still be conscious and aware, research and buy truly green products. I'm probably still going to buy my stuff from the local gal but this is a step in the right direction. and Giselle is certainly not too shabby to look at…I'm not all that impressed with Brady but hey whatcha gonna do. (and did that say 20,000 sq ft house???_

  3. NotSoSure says:

    No way you just wrote that someone who lives in a 20,000 square foot house is “green-minded”. There is no way I could have read that. Someone must have added a really fun ingredient to my my vegan brownies.

  4. Rebecca says:

    Kudos on the eco-friendly skincare, but seriously?! Gisele Bunchen and Tom Brady are greenies?! Flitting around the world in private jets, living in a 20,000 square foot home….somehow I'm not buying it!

  5. SriDTMc says:

    i love the concept of this article series. glad to know i am not the only one constantly in impossible love.

  6. SriDTMc says:

    oops… Capital-L Love.

  7. nancy says:

    20,000 sq. foot house. green? huh?

  8. Mary Jo says:

    Nice commercial. Gimme a break.

  9. […] one of our green crush heroines, having just come out with a natural, organic-ish line of bodycare called Sejaa—so you could say that after a decade of hawking Nivea and wearing whatever crap on her face and […]

  10. mindfulcrushmyass says:

    If you're gonna have a "mindful crush" on someone, at least spell their name correctly….just sayin'.

    This article and its entire premise is silly.