3.1
February 7, 2011

Huffington Post, new media pioneer, sells out.

Huffington Post sells out 2 AOL, Arianna now head of Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, Patch, StyleList. Price? $315 million.

I’ve looked up to Arianna Huffington as a new media pioneer and engaging, fun tireless influencer for years, and been a relatively successful columnist off and on for Huff Post, and have modeled some of elephant’s structure after Huff Post’s…so it’s with sadness that I see Arianna’s unique vision and energy absorbed into a conventional, and failing media company.

Video:

From NY Times:

…the deal carries a risk for The Huffington Post, which has had none of AOL’s troubles and is widely viewed as a business success with its own unique voice and identity. Now that it is to become part of a large corporate entity, what becomes of that unique character is an open question.

For the rest, click over to The New York Times.

More details at Huffington Post, cough, AOL.

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