Natural Products Expo West 2011.

Via Waylon Lewis
on Mar 14, 2011
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This is my weekly editor’s letter, an introduction to our Top 10 blogs of the week email newsletter—a great way to follow elephant without getting overwhelmed (as opposed to, say, twitter or Facebook, where we’re verrrrry active). ~ ed.

This weekend, Lindsey and I (the entire staff of elephant) pilgrimaged to the mecca of Eco-meets-Big-Business: Natural Products Expo West.

I love it. There are more inspiring businesses and environmental heroes and entrepreneurs, visionairies per 100 square feet there than at, say, Davos (not that I’d know). These are people who are trying to change the world for the better through business—a sort of mass Trojan Horse operation for planetary good.

55,000 people attend. Thousands of established companies, 100s of new companies that may or may not ever make it back to The Expo for another year. The place is full of dreams and ambition, eco-responsibility and practical wheeling and dealing. And, I hear, some VIP dinners and public parties (I worked on wifi in my hotel room, each night, so won’t be covering any of that).

Over the next week we’ll release our Walk the Talk Show videos, my conversations with Green Titans and some random troublemaking. Hope you enjoy. We’ll also offer blogs on elephant’s Top 10 Favorite New Products, Top 10 Fave Classic Products, and Top 10 Products that…er…could stand some improvement.

Yours in the Vision of Enlightened Society,

Waylon Lewis


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


2 Responses to “Natural Products Expo West 2011.”

  1. […] out more Walk the Talk Show w Waylon Lewis coverage at Expo West: Expo West Welcome, Inconvenient Truth’s Laurie David &’s Mallika Chopra & more to […]