elephant journal is proud to be the official new media partner with LOHAS Forum. Click here for our ongoing LOHAS coverage, and be sure to follow our live coverage on Twitter. [Our editor Waylon Lewis is honored to serve on two panels during this event.]

I hate grocery shopping. Have you SEEN the multitude of choices on shelves lately?

First, you have to check the labels. Organic. Non-GMO. Free-range. Natural. Local. Gluten-free. Next, make sure your purchase sends the right message to the company. And oh yeah, save every penny you can by shopping the sales or using coupons.

Thankfully, a new consumer Web site will simplify this eco-product quagmire. Launching this fall, ecobonus.com will reward people whobuy earth-friendly products. data from The Good Guide and SPINS to rank eco-products rank based on non-biased, scientific data.

The Web site will also offer product samples, reward points, even coupons. And membership is FREE. Nothing to sneeze at in this economy.

Best of all, Ecobons hopes to change the consumer playing field. Similar to retailers’ long-running Green Stamp reward program of days gone by, Ecobonus will form a coalition of manufacturers, retailers and non-profits to create a new playing field for brands and consumers to interact with each other.

Can’t wait to take it for a test drive this fall.

____________________________________________________________________________________________________

Creator of Namaspray® Yoga Mat Cleaner

Heather Munro Marshall is a freelance writer, yoga teacher and creator of Namaspray® yoga mat cleaner. She is posting this blog from the LOHAS Forum 2011.