When the Sheconomy Rises. ~ Jolee McBreen

Via elephant journal
on Jun 23, 2011
get elephant's newsletter

LOHAS: Growth of the Sheconomy

elephant journal is proud to be the official new media partner with LOHAS Forum. Click here for our ongoing LOHAS coverage, and be sure to follow our live coverage on Twitter. [Our editor Waylon Lewis is honored to serve on two panels during this event.]

I was able to sit in on a panel of four impressive women:

Diane MacEachern – Founder & CEO, Big Green Purse (moderator)
Gretchen Bleiler – Olympic Snowboarder
Tina Wells – CEO, Buzz Marketing Group
Margaret McAllister – Co-Founder, Red Kite Business Advisors

I think we all can gather that women are a driving force in the consumer world and have an extreme amount of buying power within the green movement. They strive to “do it all” melding work, play, family, themselves, and all the while wanting to do it all in an eco-friendly way. Hints the growing sheconomy.

Statistics were shared such as,

  • 70% of new businesses are started by women.

  • Women over 50 are in fact dominating the world wide web and other social media websites (sorry Waylon).

  • And the “mancession” has taken effect with 10.5% of men unemployed as of 2010, while only 8.6% of women were unemployed.

More than the information presented, I was completely enamored with the each speaker. They were all strong, succesfull, and smart women who never skipped a beat when speaking. They each had something different to say, their own flavor to add, and own personal style – especially Gretchen Bleiler decked out in her gray Tom’s wedges.

This panel, more than any other I attended today, encouraged the audience to participate. It was more much more of an inclusive discussion, ranging from topics of marketing to women, how to market to different age segments, and even how men feel about taking more of the “women’s” roles.

It was great to experience, listen, and learn from a group a women, and men in the audience, that had first hand experience.


Jolee McBreen is a student at the Art Institute and whips up delicious coffee concoctions at a coffee shop in Denver. When she’s not avoiding homework or steaming milk she can be caught with her family, friends, snuggling her two adorable dogs, or dancing… pretty much anywhere.


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter. Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive—and get your name/business/fave non-profit on every page of elephantjournal.com. Questions? Send to [email protected]


Comments are closed.