July 20, 2011

Let’s-be-Honest Logos.

In Reality…

We here at elephant journal aim to be exactly what we put out there: independent, no investment (we’ve had a few chances, and we’re always broke, which oughta tell you we won’t sell out even if we need to), honest (even when we’re wrong, which is frequently), transparent (mostly, some stuff ain’t your business) and fun (so fun we make fun of ourselves, thank god). So our logo, I’d like to think, is what it is, in reality.

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