Let’s-be-Honest Logos.

Via elephant journal
on Jul 20, 2011
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In Reality…

We here at elephant journal aim to be exactly what we put out there: independent, no investment (we’ve had a few chances, and we’re always broke, which oughta tell you we won’t sell out even if we need to), honest (even when we’re wrong, which is frequently), transparent (mostly, some stuff ain’t your business) and fun (so fun we make fun of ourselves, thank god). So our logo, I’d like to think, is what it is, in reality.


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


4 Responses to “Let’s-be-Honest Logos.”

  1. mfshearer says:

    "always broke" is hardly a declaration/intention a site like EJ should make…

  2. elephantjournal says:

    Amen! You should have a conversation with the 98% of our readers who expect to read for free, and the 5% of that 98% who complain about being asked to pay $1 a month to read unlimited articles.

  3. How about "Crap is King" for Burger King?

  4. missbernklau says:

    or "Bloated King" hehe