5.7
July 19, 2011

“The greatest advertising & marketing trick of all-time.”

Plastic Bottled Water?

Get a reusable container—it’ll keep your water cleaner, and won’t end up polluting our…water and oceans.

Videos: “bottled water is the greatest advertising and marketing trick of all-time.”

Why Coca Cola’s plastic water bottle Dasani failed in Europe.

Excerpts from Wikipedia:

“…the source of the Dasani brand water was in fact treated tap water from Sidcup, a suburban development in London. By early March 2004, the mainstream press had picked up on the story[11] and it became widely reported that Sidcup tap water was being treated, bottled and sold under the Dasani brand name in the UK.[7] Although Coca-Cola never implied that the water was being sourced from a spring or other natural source, they marketed it as being especially “pure”…

…The media made mocking parallels with an episode of the well-known BBC sitcom Only Fools and Horses, in which protagonist Del Boy attempts to pass off local tap water as bottled “Peckham Spring”.[7]

…UK authorities found a concentration of bromate, a suspected human carcinogen, in the product that could be considered harmful if consumed in large quantities. Coca-Cola immediately recalled half a million bottles and pulled the “Dasani” brand from the UK market.[13] Shortly after, plans to introduce the brand to Continental Europe were announced to have been cancelled as well. Bromate was not present in the water before Coca-Cola’s treatment process. During that process the bromate was produced from the water’s bromide.

Coca-Cola intended to launch Dasani in France and Germany, although this never went ahead after bad publicity in the United Kingdom.

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