Victoria’s Secret VSX v. Lululemon: yoga pants that “make you feel sexy.”

Via Waylon Lewis
on Sep 17, 2011
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Victoria’s Secret Sexy Sport.

Every year, a few mainstream brands and new companies rise up to take a bit of a bite out of that delicious Lululemon demographic. Victoria’s Secret is the latest entrant, following Alo and what’s them called (we review so many). Are they eco-responsible or fair labor? Not sure.

“Designed for a woman’s shape,” “Women trust Victoria’s Secret because they understand each woman has a different shape”…according to these two models (both slender, tall, with magazine-conventional beauty).


Go on the set with Supermodels Candice Swanepoel and Erin Heatherton as they shoot Victoria’s Secret’s Fall 2011 VSX Sexy Sport collection. With this new line-up of yoga pants, sports bras and workout clothing, sweating is sexier than ever.




About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


7 Responses to “Victoria’s Secret VSX v. Lululemon: yoga pants that “make you feel sexy.””

  1. Tanya Lee Markul says:

    Posting to Elephant Yoga on Facebook and Twitter.

    Tanya Lee Markul, Yoga Editor
    Join us! Like Elephant Yoga on Facebook
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  2. elephantjournal says:

    Intro on FB: “Designed for a woman’s shape,” “Women trust Victoria’s Secret because they understand each woman has a different shape” say two "supermodels." Victoria's Secret jumps into Yoga

    Ana Maria Sierra So.… ? Does this matter?
    about an hour ago · LikeUnlike
    Jeff Bengston More excuses to look at unrealistic images for the common women. Curves are sexy in plus sizes too!
    56 minutes ago · LikeUnlike

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    Keleigh Collins What about the apartheid in Palestine? That matters more to me than an a-hole company knowing my "shape"!
    55 minutes ago · LikeUnlike
    # Keleigh, send us an article! We are you, we don't have a staff! In the last few days alone we've covered obesity, yoga in prisons, gas prices, GOP debates, gay rights, relationships, sexual shame, as well as lots of fun issues and children's articles…and this here (if you all read the article before knee-jerk commenting) you'd see we agree: this is a cynical play re body image and an interesting business story, that mainstream corps continue to view yoga as big enough and important enough to go after. But you'd know that if you read the article first? Please do so before insulting our work? ~ Waylon Lewis

  3. elephantjournal says:

    You're right on. I've done an article on that, before, that Lulu saw and hopefully heard a bit, they are great in many ways, but not eco or labor-wise, which seems a bit disappointing. Lululemon's green is a color, no more?

  4. […] they are merely of value because of their bodies. If we don’t want men to leer at us in our yoga pants, why would we do the same to […]

  5. JuJu says:

    i am a little bit shocked that place like this gives space for advertising of VS and promoting very deep and useful information .
    Very profound truth from deeply spiritual models
    did you do it voluntarily or they paid you?