Women love to consume…so Ikea introduces Manland? Ugh.

Via Waylon Lewis
on Sep 19, 2011
get elephant's newsletter

Would Womanland in Home Depot be equally cute and funny?

Can we as a society begin to distance ourselves from the stereotype that women love to consume and men are big babies who love to play video games and eat?

A good come-to-Jesus moment for a culture that encourages women to consome, consume. In elephantland, we rightly rather regard women as, generally, caring, compassionate, wise, beautiful in and out. After all, study after study shows that organics, environmental issues, health…are women’s issues.

And that men would rather, well, play video games and watch sports and eat, all conveniently provided by…Manland. Ugh:

But…men, too, care about more than getting fat while staring at screens. How can the above be funny, cute, and not condescending…even, sexist?

“Nursery for Men = Genius” was the title of this vid when I found it. I beg to differ, siding rather with this comment on Reddit:

I wish someone would do a parody of this where men were shown to be doing something responsible and adult, but women were too immature and stupid to handle it, so the store had a place where you could drop off your idiot wife and let her engage in stereotypical and base “women behaviors” (whatever that means). And there’d be a male reporter beaming as he explains that “women just love to babble on incoherently and gossip, so we created a special room for them right here in the store!”

How insulting would that parody be to women? Well guess what, the reverse isn’t parody.


New at State Farm: a nail salon for your financially [slow] wife!

“While Mummy shops, Daddy plays.”


http://www.youtube.com/watch?v=lD9dRqRL7P4 http://www.youtube.com/watch?v=LGPbvOirz8I

Arnold goes shopping in Junior…because he’s suddenly feminine. Can’t find the right click:





About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


3 Responses to “Women love to consume…so Ikea introduces Manland? Ugh.”

  1. elephantjournal says:

    Anne Lawlor ‎…sure wish we could… and could we also free ourselves from the notion that women do not have the capacity for aggression and men are not gentle while we're at it? There's not a feeling / emotion that is not shared by both sexes. And whatsmore, I know women who can't cry and women that are firefighters, and men who stay at home and child mind and men for whom the thought of being a soldier is abhorrent to them and I know women who manage companies………Actually, lets get over ALL the stereotypes while we're at it.
    3 hours ago · LikeUnlike · 1 personLoading…
    Louise Heinrich Is this for real????
    3 hours ago · LikeUnlike
    Maui Porter ‎'Begin to distance ourselves'? The forces pushing this view are pushing so very hard — we have to do quite a bit more than 'begin'.
    3 hours ago · LikeUnlike · 1 personLoading…
    Nissa Vaidehi Howard Not to mention the worst thing about Ikea is that it probably has the most toxic air quality from all that particle board furniture off-gassing toxic chemicals into the air. My husband and I will never understand the appeal of Ikea to anyone, or why anyone wants to bring that furniture into their home. The last thing my husband would ever want to do is hang around with a bunch of guys, playing video games, eating food, and breathing in toxic chemicals. And I hate to shop.

  2. Chris Lemig says:


    P.S. Solution to all the world's problems: Stop Buying Shit. Period.

  3. aquietmind says:

    Speaking of this have you ever noticed how there are so many commercials portrating the inept dad? The clumsy, fumbling, moronic father. When did this all start? And not to mention all the silly, stupid, blanked out dad's that are rampant in most sitcoms. Contrary to popular belief some of us men are intelligent, sensitive and caring beings.