Personal Encounter with Steve Jobs…and a Lesson Learned

Via David Romanelli
on Oct 13, 2011
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When and Where: 10-9-11 2:38pm Outside the Apple Store on 5th Avenue in New York City

Why: Really makes you stop and realize that Steve Jobs was some sort of prophet…certainly something much bigger than a CEO

Someone I know very well told me a story about being in a meeting with Steve Jobs 7 years ago.

Jobs was describing the success of Apple’s infamous ad campaign. He said you only have 3-5 seconds to get peoples’ attention.

Steve Jobs did it even quicker. How long does it take to say “Think Different”?

So here’s a challenge:

Can you summarize your your mission, your intention… in 3-5 seconds?

Whether it’s “Live in the Moment!” or “Spread the Love,” we all need a rallying cry. Because without one, our lives are spent enslaved to Job’s inventions, bumbling from one email to the next.



About David Romanelli

David "Yeah Dave" Romanelli has played a major role in pioneering the modernization of wellness in the United States. He believes wellness and feeling good is so much more than fancy yoga poses, green juice, and tight-fitting clothes. Dave launched his career fusing ancient wellness practices with modern passions like exotic chocolate, fine wine, and gourmet food by creating Yoga + Chocolate, Yoga + Wine, and Yoga for Foodies.  His work has been featured in The Wall Street JournalFood + Wine, Newsweek and The New York Times; and his debut book, Yeah Dave's Guide to Livin' the Moment reached #1 on the Amazon Self-Help Bestseller List. Dave's new book launches in Fall 2014 from Skyhorse Publishing. Check out his new show Yeah Dave! brought to you by Scripps Network, the people behind The Food Network, Travel Channel, HGTV, and more.  He is a current contributor to Health Magazine, Yoga Journal, and various other publications. Discover more about his journey on


2 Responses to “Personal Encounter with Steve Jobs…and a Lesson Learned”

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