Realistic Swedish Army Commercial.

Via Waylon Lewis
on Jan 3, 2012
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Well played, Sweden.

Ah, to belong to a country that doesn’t conflate war with video games…as all those brave souls who serve know, war is hell and sadness and the noble, kind, heartshaping moments within it are like too-rare flowers growing out of the mud.

War destroys lives; it isn’t fun.

We all know those macho army commercials…but I checked a few random frequently-played ones out on youtube, and they weren’t so bad:

Well, this one…oof.

And this one’s pretty ridiculously macho/movie-ready:

Another, following the script:


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


One Response to “Realistic Swedish Army Commercial.”

  1. billy c says:

    outstanding, Waylon!