Grammy Ad Steals Hearts: Vegan Approves.

Via Karl Saliter
on Feb 14, 2012
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Is it legal to fall in love with a commercial?

Of course it is! I mean, you all fell head over heels for that Japan Nokia ad, right? Right? You guuuuuys, come on.  Ok here it is but that is not what this post is for. Now quit distracting me, seriously. It is posted it at the bottom, so as not to lose you.


If you’ve never lived with my buddy Mike, you are missing something beautiful.Mostly this evening. (Until right now, cause it’s coming atcha on a silver plate, baby.) Mike is the super-sharp owner of a boutique “ehtnology-based” advertising firm.  We’ve had a conversation going on forever about how to, well, how to change the world.  Mike thinks it is best to study the people carefully, and create messages which will, reflecting your study, have an impact.


This moved me and made me love the company, and the idea of dismantling presented as easily as flipping things over will stick with me. A real gem. I am almost prepared to concede that this approach is better then shouting insults from a street corner, with a four-day growth of beard.


Here at last, something we can agree on. On the Grammy Awards, no less. I’ll let him tell it.

“It’s really good advertising…on so many levels. Going back to the start… a wonderful idea/concept that encourages the consumer to think and change behavior.  It doesn’t put down or scold the consumer for past behavior… instead gently guides someone to rethink (brilliant in the way it guides/nudges the consumer almost in a way that leads the consumer to think on his/her own as opposed to telling them what they must do).

A great strategy, executed brilliantly.”

Watch that sucker. You know, awesome reader, the difficulties I have with the word hope. But wowie zowie Batman, this effort gave me some. I want the world to see it. So please do.

And now, also from the crass commercialism on a crazy beautiful human level, department, as promised, WOW.


About Karl Saliter

Karl is a circus artist sculptor writer miscreant gypsy, living in Mexico. He has written two novels, "Compassion's Bitch," and "Breakfast In A Cloud," and has published neither. He often feels as if he was born under a silver whale of a frisbee moon in the back of a red cartoon pickup truck. That careening down route 66 at speed, he leapt up into the cab, took the wheel, stuck his baby elbow out the rolled-down window, and that though the truck had awesome chrome mirrors, he never looked back. He hopes you frequently feel the same.


12 Responses to “Grammy Ad Steals Hearts: Vegan Approves.”

  1. maru says:

    SUPERB! 🙂 a treat to the heart

  2. karlsaliter says:

    Gracias Maru. I love the guy experiencing his "dawn".

  3. maru says:

    On the other hand it breaks my heart, makes me remember the today´s reality of farmed animals.
    It also makes me believe there is really a worldwide consciousness emerging. I really loved it.
    Cute that the baby grew up 🙂

  4. Andréa Balt says:

    Wow Karl! This broke my heart on so many levels – all of them in the best way possible. Thanks!

    By the way, mindful advertising is my religion. Let me know if you wanna join.

    Just posted to "Featured Today" on the brand new elephant culture homepage.

    Andréa Balt, editor elephant culture.
    "Like" elephant culture on Facebook.
    Follow @MindfulCulture on Twitter.

  5. Did I mention lately that you're nuts?? :)))

  6. karlsaliter says:

    Righto, Andrea. It is the genuine article. I'll get bck to you on the religion. Got a name yet?

  7. karlsaliter says:

    It may have come up once or twice, amiga.

  8. karlsaliter says:

    I like that, the idea that a shift is on the way. Let's hope so Maru.

  9. btw I loved this 🙂

  10. karlsaliter says:

    Here is an updated link for that Nokia ad, also beautiful: