Don’t Try too Hard to Save the World. ~ Scott Keneally

Via elephant journal
on Sep 24, 2012
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We’ve all been there at one point or another…we elephant journal readers.

I’m sure of it. Whether we bike to work, drive a Prius, compost food or whatever the gesture, I’m sure we’ve all patted our backs with glad-handy green thumbs, feeling warm and fuzzy thinking we’ve played some small part in “saving the world.”

And yet, I’m willing to bet we’ve also felt The Tinge that we should be doing more. Much more.

Don’t do more. Don’t try too hard to save the world.

At least that’s the point of this (very funny) new ad campaign from the Rainforest Alliance. I hope you enjoy as much as I did and pat yourself on the back for a) Following the Frog and b) sharing this link with your friends.




Scott Keneally writes about the things most people keep to themselves. He doesn’t care if people are laughing with him or at him, so long as they’re laughing. His stories about things like chronic bedwetting and sweaty pits have appeared in The New York Times, Jane, Nylon, Details, among others. His next piece – an investigative feature about the mud run industry – is forthcoming in the November issue of Outside. For more on Scott, visit his website:, or follow him on Twitter. @scottkeneally.
Editor: Kate Bartolotta

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elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


2 Responses to “Don’t Try too Hard to Save the World. ~ Scott Keneally”

  1. Muks says:

    Hahahaha! Very good! I'd love to see that one for development aid 😉