Lawsuit! Naked Juice is neither “Naked” nor “Juice”—but it is Pepsi.

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Do Some Good for Yourself: Drink Real Juice.

My Hate Affair with Naked Juice & Odwalla & other natural product brands that lie their way to selling out just had a banner day.

We’ve covered this before: Pepsi owns Naked and Coke owns Odwalla and most natural products companies aren’t actually “all natural” or “natural” or “100% natural” but are, rather, built to sell-out to huge corporate conglomerates like, say, Pepsi or Coke.

So today’s news don’t surprise us, none: it’s not naked as in pure, it’s got gmos, it’s heavily funding the opposition to gmo transparency, it’s not natural in any meaningful way, it’s not even technically juice.

Read the full article here. It’s worth it.

“While government agencies like the FDA keep stalling on demanding rigorous scientific testing of numerous questionable ingredients, GMO foods, and the correct labeling of such foods, PepsiCo has recently agreed to settle out of court for $9 million over a class action lawsuit that claimed ‘natural’ and ‘non-GMO’ on their bottles was misleading since they are made with GMO ingredients, as well as synthetic and ‘unnatural’ items.” …The plaintiffs in the suit claimed that PepsiCo gave the “the false impression that the beverages vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)” and “Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener), and inulin (an artificial and invisible fiber added to foods to … increase fiber content without the typical fiber mouth-feel).”…Naked juices contain up to 11 different chemicals including: niacinamide, d-alpha tocopherol acetate, cyanocobalamin, and pyridoxine hydrochloride…”

Read the full article here. It’s worth it.

If you want real juice, juice. Or, as simple as lemon and water, and you’re good to go.

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anonymous Jul 28, 2013 2:26pm

An interesting follow up on this theme would be to see which of these companies are using genetically modified foods in their juices. In many cases, the large companies ARE using them and aren't required to put that in the labeling anywhere if they are producing and operating in the U.S. Also, looking into how many Western European countries handle the issue of what is considered "natural" or "organic" would add even more depth to the story.

anonymous Jul 28, 2013 1:20pm

Bolthouse Farms is better anyway.

anonymous Jul 27, 2013 6:27pm

"Not even real juice"? What are you basing this on? Nothing in the articles indicates that they lied in the ingredients section. And last time I checked, the top ingredients are always things like orange juice, apple juice, or banana puree. The news release is extremely vague and needs a ton of clarification

anonymous Jul 27, 2013 6:19am

seems like we can't believe anything anymore:(

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