July 26, 2013

Lawsuit! Naked Juice is neither “Naked” nor “Juice”—but it is Pepsi.

Do Some Good for Yourself: Drink Real Juice.

My Hate Affair with Naked Juice & Odwalla & other natural product brands that lie their way to selling out just had a banner day.

We’ve covered this before: Pepsi owns Naked and Coke owns Odwalla and most natural products companies aren’t actually “all natural” or “natural” or “100% natural” but are, rather, built to sell-out to huge corporate conglomerates like, say, Pepsi or Coke.

So today’s news don’t surprise us, none: it’s not naked as in pure, it’s got gmos, it’s heavily funding the opposition to gmo transparency, it’s not natural in any meaningful way, it’s not even technically juice.

Read the full article here. It’s worth it.

“While government agencies like the FDA keep stalling on demanding rigorous scientific testing of numerous questionable ingredients, GMO foods, and the correct labeling of such foods, PepsiCo has recently agreed to settle out of court for $9 million over a class action lawsuit that claimed ‘natural’ and ‘non-GMO’ on their bottles was misleading since they are made with GMO ingredients, as well as synthetic and ‘unnatural’ items.” …The plaintiffs in the suit claimed that PepsiCo gave the “the false impression that the beverages vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)” and “Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener), and inulin (an artificial and invisible fiber added to foods to … increase fiber content without the typical fiber mouth-feel).”…Naked juices contain up to 11 different chemicals including: niacinamide, d-alpha tocopherol acetate, cyanocobalamin, and pyridoxine hydrochloride…”

Read the full article here. It’s worth it.

If you want real juice, juice. Or, as simple as lemon and water, and you’re good to go.

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