Psst. Want to run an idea by you: the Elephant Bicycle Supply Family.

Via elephant journal
on Jul 30, 2013
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Just want to run this by you.

The Elephant Bicycle Supply Family. For your Reading Enjoyment.

elephant starts an arm of our LLC dedicated to connecting bicycles with children

children have to get, say, 40 friends to subscribe to elephant through email lists, door to door, events

then we partner with bike company and buy appropriate bike (as chosen by parents) from their local bike shop (so they get service, connection)

everyone wins—the children, the readers, the bike company, the elephant (if folks stay subscribed–we lose money in short-term)

children wouldn’t be paying. They’d be selling subscriptions (like Ranger Rick, Girl Scout Cookies, Bake Sale)

they would go door to door or use mailing lists and sell subscriptions once they get 20 or 40 we give them a bike (selling through email or facebook is easy, we’re $1/month to read the mindful life, a couple of clicks for those buying)

I think it’s brill

Waylon Lewis Walk the Talk Show with Waylon Lewis. Google Analytics: 2.2 million unique readers/month. Voted #1 in US for #green on twitter 2 years—twice.Treehugger “Eco Ambassador in Culture & Celebrity,” “Changemaker,” Discovery Network’s Planet Green “Green Hero” & “Prominent Buddhist” Shambhala Sun, “Top 10 US Green Video Series” MNN; “Greatist” 25 Health & Wellness.


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3 Responses to “Psst. Want to run an idea by you: the Elephant Bicycle Supply Family.”

  1. Greg Berry says:

    it makes sense insofar as there's alignment between bike-seeking kids and prospective elephant readers.

    in general i like it, except that the whole kids-selling-stuff experience is a bit creepy on a few levels.

  2. Catherine says:

    I agree that kids selling things is a bit creepy…as well as the kids who really need bikes (as in their folks can't afford them) may not have the access to this kind of opportunity. So, ultimately it's less of a charitable thing as much as its providing job opportunities for middle class kids who's parents probably could afford to give them a bike….sort of like a paper route. Except the less creepy thing about a paper route is that it doesn't involve sales. I like the idea of you giving bikes to kids, though….maybe just needs to be tweaked.

  3. coward says:

    I think it's lame, why can't it be also adults selling them? why can't kids just receive the bikes based on need from your organization? you want kids to be sales people to sell subscription for something they don't really relate to so they can get a bike. Sounds more like using kids for your benefit and their desire for bikes more than anything and makes EJ look desperate in the process.