A Reminder of Elephant’s Mission: Journalism vs. mere Blogging.

Via elephant journal
on Aug 11, 2013
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A Reminder of Mission.

We are not a lifestyle blog. That’s a term sales folks love—we are not about yoga or meditation or organics or social action or education or family or adventure or any of the things we are about. We are, fundamentally, about truth.

“The Proclamation of Truth is Fearless.”

To be of benefit. It sounds nice, but it can mean calling out snake-oil commercialism or spiritual materialism with a sense of tenderness and caring and, sometimes, humor.

Elephant aspires not to be a blog that merely sticks to smoothie recipes and “Top 10 Ways to be Happy” blogs without venturing into uncomfortable subjects including religion; civil rights and feminism; animal rights & veganism; criticism of business ethics; reviews of art, music, food; and politics. We are not here to make ourselves merely happy: we are here to help all of us to become more enlightened, in the worldly sense. Open and free and respectful dialogue is painful, sad, hurtful…and vital to a kind, responsible society.

Journalism ethics 101: we

“support the open exchange of views, even views we find repugnant.”

As long as views are fair, respectful, and open-minded, we support dialogue and non-aggressive criticism, including self-criticism.

That said, we also support the right of any of those criticized, including ourselves, to be given the opportunity to respond in a thoughtful and fair manner. ~ Waylon Lewis

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About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


One Response to “A Reminder of Elephant’s Mission: Journalism vs. mere Blogging.”

  1. I love that elephant journal is a source for mindfully written blogs and shared ideas, but I also value it as a source for actual news. I began as a journalist before I really made a predominant switch to blogging, and I would bet this is true for many of the elephant writers.
    Thanks for aiming to offer information on various topics and from differing points of view, even and especially when it's uncomfortable.