We did it.

Via elephant journal
on Oct 14, 2013
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elephant journal reaches 4 million readers/month for the first time! {Three Images: Google Analytics}

Want to read more elephant? Please 1) consider subscribing for $1/month, which isn’t much, or 2) get our free newsletter for 15 free articles a week http://www.elephantjournal.com/join-the-cause or 3) come back tomorrow for more free. May it be of benefit!

elephant just reached 4 million readers/month for the first time, getting closer to fulfilling our mission: to serve as a reference point for sanity and humor, reaching beyond our core or choir and to all those who may care about “the mindful life”!

With thanks to you, our readers, for helping us to fulfill our mission: to reach beyond the core or choir to all those who may not yet give a care about “the mindful life”—yoga, organics, sustainability, non-new-agey spirituality, conscious consumerism, enlightened education, active citizenship, the arts, ecofashion, adventure, equality. May we be of benefit, live a life that’s good for others, our planet, and ourselves—and may we have fun along the way!

~ Managing Editor Bryonie, Web Master Colin, Newest Editor Cat, Wonderful Editor Sara, Momma Bear Lindsey (with elephant for 5 years!), Accountant Samara (with elephant for 10 years!), Meg (Walk the Talk Show Producer) and Waylon, and Redford (founder, and best friend). Also, our Apprentices, Volunteers, Writers, Featured Columnists, Advisors and most of all you have made this possible. So thank yourselves!


Three Images.

We just had our biggest single day in our 11 year history (our first six years were as an ecopaper-printed magazine):

Screen Shot 2013-10-14 at 1.59.44 AM

We just reached 4 million readers/month for the first time. Our goal of 5 million readers/month by January 1st, 2014 has seemed farfetched until recently.

Screen Shot 2013-10-14 at 1.59.51 AM

Our growth, recently, has been…encouraging. With thanks to you all!Screen Shot 2013-10-14 at 2.00.07 AM


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


6 Responses to “We did it.”

  1. Congratulations EJ & all who make it happen. You guys are on fire!

  2. elephantjournal says:

    Yay! Thank you, Kara-Leah. Indie media survives and thrives! Three times 4 million, and we would reach the level of first tier media, and have the income (we're getting rid of ads, slowly) via subscriptions to enter into proper journalism, fully, helping us to really be of some benefit!

  3. elephantjournal says:

    Bev K I'm happy to be a part of that reality !

    YJ P I like yr bottom up approach. Giving the people what they really want. Not what media barons think you should want.

    Drinks tonight my treat to any pal in Boulder to celebrate 4 million! Text me. I couldn't have done it without sooo many great friends and writers and editors and none of my staff lives here! Biergarten > Bitter Bar > Kitchen Up > then cart me home (I'm a lightweight). http://www.elephantjournal.com/2013/10/we-did-it-

    Yael Weisbach I wish I could be there! I will celebrate from here, proud of being one of your writers, and hopefully will attend the 5 million party soon :)))

    Kimberly Perez Wow! Way to go Waylon and team!

    Liz Benson That's awesome!!!

    Laura Krudener Congrats Waylon and CHEERS!!

    Greer Van Dyck Woo hoo!!! Congrats Way! You da bomb.

    Ryan Van Duzer A 'tight little group' haha, you crack me up!

    Starre Vartan CONGRATS Waylon!!!! Woohoo! I raise a martini to you and your team.

    Julie JC Peters I'll raise a glass in your spirit!

    Britton H. Turkett Congrats Waylon. What do I need to do to contribute to Elephant? Would love to dispatch from San Diego.

    Waylon Lewis Britton H. Turkett, I'd love! Just run a few ideas by me if helpful or send to http://www.elephantjournal.com/submit …it's easy.
    Submit a story | elephant journal http://www.elephantjournal.com
    Submit a story As independent media, we're created by and for our readers. Our m…See More

    Jonathan Sackheim Congrats!
    Linda Lewis Goodness! Bravo!

    Roz Lynn Dorf Way to go!

    Lindsey Block Rockin'!
    Tarah Michelle We will have one for you here in Maui
    Congrats to Waylon Lewis for bringing Elephant Journal over 4M readers / month… must be all those great business articles I write 😉 http://www.elephantjournal.com/2013/10/we-did-it-
    Merete Mueller congrats buddy!!

  4. Rajni Tripathi says:

    Congrats! This is HUGE 🙂 So glad to be part of the elej team man!

  5. swati jr* says:

    Congratulations Elephant!!! Well done!

  6. Erica says:

    yay Elephant!!1 My favorite zine <3