December 18, 2013

If We Mobilize Together, Good Things Can Happen. ~ Alanna Kaivalya

Warning: Naughty Language Ahead

I figured it was time to speak up.

I asked Lululemon’s founder, Chip Wilson, to Kiss My Fat Yoga Ass in a Huffington Post article that went viral.

As a two-time former ambassador, over the years I have seen this company tout good intentions while hiding behind a facade of sweatshop labor, rude comments about women’s thighssales of see-through pants and ridiculous shopping bags (WTF, Brahmacharya?).

Lululemon has positioned itself as the forerunner of yoga goods in such a way that its pants are often equated with the measure of one’s yoga practice. It’s time for that to stop. If they are going to pretend to represent us, then they need to pay attention to what we value as a community:

Everyone is accepted.

Founder, Chip Wilson said recently in an interview with Forbes, “Frankly, some women’s bodies just don’t actually work [for Lululemon yoga pants]. It’s about the rubbing through the thighs and how much pressure is there.”

Well, I don’t buy it. Literally—I don’t and won’t buy Lululemon. Now, I’m asking others to do the same.

It’s true that Chip Wilson will step down as chairman of the board to become a “non-executive chairman,” and they’ve hired a new CEO, but I’m wondering if Lululemon’s antics will change once their scapegoat is gone?

This is the perfect opportunity to make sure that happens.

If you have a pair of see-through Wunder Unders and love them, wear them until the thighs rub through. But, if you’re done with Lululemon and are interested in asking them to change—particularly if they’re going to continue to try and represent the yoga community—then join me for the #dropluludrive this holiday season, and giveaway your Lululemons to a good cause.

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Assistant Editor: Alicia Wozniak/Editor: Catherine Monkman

Photo/Video: elephant journal archive, YouTube

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Alanna Kaivalya