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March 14, 2014

Greenwashing vs. Fair-trade vs. Direct Trade Coffee.

coffee beans

Walk the Talk Show with Waylon Lewis.

Who doesn’t love a good cup of coffee? Waylon talks about the new trend of direct trade, how it is different from fair-trade, and why we should ask a few more questions before we down that cup of coffee.

 

Elephant is psyched to be working in partnership with Google+ on our new live video series, which features three live videos a week (that can be watched later, too).

 

Let’s take our knowledge a step further: Check out third party social accountability certification. The SA 8000 is based on the standards from the ILO, UN, and national laws.  Think people.  Think planet. Think profit.

 

Relephant:

The Future of Fair Trade.

10 Unexpected Fair Trade Certified Products.

 

 

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Editor: Rachel Nussbaum

Photos: elephant archives

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