Greenwashing vs. Fair-trade vs. Direct Trade Coffee.

Via Walk The Talk Show
on Mar 14, 2014
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coffee beans

Walk the Talk Show with Waylon Lewis.

Who doesn’t love a good cup of coffee? Waylon talks about the new trend of direct trade, how it is different from fair-trade, and why we should ask a few more questions before we down that cup of coffee.


Elephant is psyched to be working in partnership with Google+ on our new live video series, which features three live videos a week (that can be watched later, too).


Let’s take our knowledge a step further: Check out third party social accountability certification. The SA 8000 is based on the standards from the ILO, UN, and national laws.  Think people.  Think planet. Think profit.



The Future of Fair Trade.

10 Unexpected Fair Trade Certified Products.



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Editor: Rachel Nussbaum

Photos: elephant archives


About Walk The Talk Show

Walk the Talk Show with Waylon Lewis is fun, yet fundamentally serious. We aim to be "The Daily Show of mindfulness," spreading the good news beyond the choir to those who weren't sure they gave a care. Our videos are featured on more than 20 sites, including Fan us on facebook too.


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