June 27, 2014

“As a male, this is the first tampon commercial that actually ‘moved’ me.”

Screen Shot 2014-06-27 at 5.35.51 PM

via reddit“As a male, this is the first tampon commercial that actually ‘moved’ me.”


Yes, this is an advertisement. Does it make the message any less true? I don’t think so. 

The people in this commercial are probably hired actors—like these folks—but the commercial still made me think… How old are we when we start to associate “like a girl” with negative characteristics? Why does this happen? Can it change? It’s hard to say, but it’s sad to think that the young girls in this commercial will answer these same questions differently some day.


This guy agrees,

“Yeah, it’s an ad, we get it, Always wants to sell tampons. But it’s an ad with a message. It’s better than arbitrary shots of women dancing. The ad makes a good point. I don’t care if they’re trying to sell tampons.”


From the Always Campaign #LikeAGirl:

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. 

We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”



Sketch artist draws women how they describe themselves vs. how they are described by others. (Illustrations)



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catnipkiss Jul 6, 2014 1:07pm

Really awesome – loved this!

Jun 29, 2014 8:45am

Great commercial, but Always sells pads, not tampons… you better know the difference when you have daughters and a wife… 😉

Jun 27, 2014 11:42pm

So I cried like a boy, and I can cry like a man. Now I cry like a father. My daughters, are soft, they are tough, real and strong. Ready to take on the world. And they already rewrite the rules. I am proud ‪#‎LikeAGirl‬

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Rachel Nussbaum

Rachel Nussbaum is a yogini and craft beer enthusiast, living in Boulder, Colorado. She can be found hitting the slopes, hiking the Flatirons, running along the Boulder Creek Path, drinking an IPA (or stout depending on the season) or searching for the most delicious ethnic food in town. Rachel tries to “go with the flow” and be spontaneous but is a controlling introvert at heart. Connect with Rachel on Facebook and Instagram.