This is an ad that a company that’s running scared of innovation makes.
This is what bluster tastes like. This is what fear looks like. With the bottom of the market being devoured by people who like to drink beer, Bud (not even American owned now for many years) lies its way through 30 seconds:
Top comment: “Short of calling us Prius-driving, Chardonnay-sipping, kale-munching commies, I think it’s pretty clear what sort of image they’re trying to create around craft-beer drinkers.
If that’s the kind of thing we’re supposed to care about, though, it’ll be kind of an uphill battle for them to convince me it’s manlier to drink a Budweiser than a 120 IBU double IPA or a 13.9% barrel-aged imperial stout.”