March 12, 2015

The Digital Landfill: Cleaning up the Planet 1 Instagram at a Time.

 #litterati 2

Everyday we discard the trash we produce from our lives—some more than others.

We can be thankful to those who re-use, re-purpose, recycle or compost, in addition to placing items in the trash.

Last year in the U.S. we put over 170 million tons of trash in landfills, but there’s more, way more trash everywhere you look. Anywhere you go you are bound to see trash scattered on walkways, highways and waterways.

Littering is illegal, but it still happens.

Not only does it look bad, it is bad for animals, marine life and water quality.

In addition to not littering, we can pick up litter and dispose of it properly.

We can raise littering awareness, of every single person, one piece of trash at a time.

While you might think of a digital landfill as a wasteland of cat pics and annoying selfies. Litterati, a California-based company, is using the digital landfill concept as a way to clean up the planet. Founder, Jeff Kirschner, hopes to make the overwhelming task of cleaning up the planet, a little more approachable by bringing people together, one Instagram at a time.

Litterati is using a social media approach to raise awareness and pick up trash.

They have combined taking artsy Instagram pictures and technology to motivate people and communities to clean up the planet, one piece of trash at a time.

To join the movement, simply pick up trash, take a picture of it and post to Instagram tagged #litterati.

As you are waiting for the “likes” to tally up, you can recycle or dispose of the trash responsibly.



Global Litter Clean-Up: Why Should We Give a Sh*t?

Author: Sarah Harvey

Editor: Ashleigh Hitchcock

Photo: Instagram, Instagram

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