There’s this guy, his name is Waylon.
You may have heard of him. He is the founder of elephant journal.
If you have not heard about him, it’s probably because he works around the clock with Red the Dog as his assistant and his team of awesome elephants/ele-editors. Why? To make sure we all get our daily fix of new articles to read and that our elephant world ticks by so very smoothly.
Right now, he’s doing something kinda crazy, though pretty awesome… but that’s just this guy’s genius and square peg style.
You see, he has history with unprecedented and profound moves, shifts and shakes.
Many years ago he had a print version of elephant journal. It was going well.
However, it was not to last—his conscience got the better of him. He could not bear to see the words regularly printed onto mounds and mounds of paper…paper that once read, would be discarded and create more unnecessary waste in the world.
Waylon knew there was another way. He had to take a walk on the wild side and go down the eco road, the greener path. However, at that stage the grass was far greener on the printed side, not the side he was daringly crossing over to.
Waylon knew he could not justify trees being cut down just so that elephant journal could complete—this just didn’t fit with its mindful life mission. So he took the printed paper, sold up and sold out on everything he owned and burned the bridge. He got to work creating a digital form of elephant journal and that’s what we know it as today.
We think so, but at the time Waylon was in the midst of almost giving up: his house was in foreclosure and he came very close to shutting the business down.
Though he still had Red the Dog…and his conscience.
Waylon and Red worked day and night and within time created something new. Now we all live happily ever after with this new version of online elephant journal.
Waylon’s mind does not stop ticking.
He loves books, just like we all love books.
Madly. We live for words and we die and find life again in books. We do this a thousand, million times over.
Waylon is a pioneer. With his radical mind and Red and his ele team for support, he figured there’s a brand new way to read books without harming the environment.
And, if this can take off, it will most certainly change the book world as we know it forever.
So, if you have a moment, take a look at this video and decide for yourself whether it’s worth supporting.
And if so inspired, please feel free to share it. As even if you aren’t in a position to make a difference by pledging to the campaign, you can make a huge difference by sharing it and allowing someone else the opportunity who might be able to.
Let’s help to make this dream come true—not just for Waylon, or for elephant journal, but for every reader and writer out there who cherishes words and who will benefit incredibly from this ground-breaking campaign.
The sand is dripping through the hourglass as we speak—as I type, there are only hours left!
To donate and get a copy of Things I Would Like to Do with You, check out the video below:
Author: Alex Myles
Editor: Renée Picard
Photos: elephant archives