Two of them made me proud to be American again, and showed real bravery. One of them made fun of “environmentalism,” while selling environmentalism:
The best: like a breath of fresh air. Empathy. Together. We’re all in this together. This is America. Thank you, Airbnb (which also did this right after the Muslim Ban):
And, for a brand that can’t get more All-American except that it’s no longer American, this was brave, and sweet.
A vaguely-eco ad making fun of eco? This is how you reach beyond the choir. I’m in:
Pretty god-awful: An un-eco ad that says, you’re letting the world go to hell, so hurt the earth further by importing heavy water (no better than your tap water) from a land where locals can’t afford to drink it.
The worst: Big Oil, apparently, will take us to Space.