— The Weeknd (@theweeknd) January 8, 2018
The latest H&M advert has got powerful black men (and pretty much everyone on social media) angry—and for a reason.
In the advert, a young black boy is wearing a green hoodie with the caption “Coolest monkey in the jungle.”
Seriously, H&M? In 2018? I can’t believe how things like this slip through.
The Weeknd, who has done big campaigns with the company, announced on his Twitter post today that he won’t work with H&M again. The tweet has been shared over 100,000 times.
The clothing retailer responded to the accusations:
“We’re deeply sorry that the picture was taken, and we also regret the actual print.
“Therefore, we’ve not only removed the image from our channels, but also the garment from our offering.”
If you ask me, the damage is already done.
Here are the best responses, including Diddy, LeBron James, and more:
Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful. pic.twitter.com/QVaxgngwh1
— Diddy (@Diddy) January 8, 2018
@hm u got us all wrong! And we ain’t going for it! Straight up! Enough about y’all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that’s what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️
Author: Sara Kärpänen
Copy & social editor: Khara-Jade Warren