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March 25, 2019

How Data Analytics Tools Can Boost Your Marketing ROI.

As a marketer, you have access to lots of data and it can be difficult to analyze. Luckily, there are dozens of data analytics tools that you can use to derive and analyze data from your marketing activities.

Here are eight ways to use data analytics tools to drive ROI in your marketing efforts:

1. Identify Your Target Audience

Data analytics tools like lead analytics and call analytics can help you better understand your target audience. With this information, you can create buyer personas and ideal customer profiles to optimize your marketing campaigns.

2. Better User Experience

You can use data analytics tools to track customer behavior on your landing pages and identify optimization opportunities for the best conversions. Analytics tools can also help you track your customer’s journey and provide insight into their experience.

3. Maximize Customer Value

Analytics tools can help you identify customer spending trends and shopping habits. With insight from this data, you can tailor your product or service recommendations based on a customer’s history to improve the average order volume for each transaction.

4. Customize Your Marketing Campaigns

Generic marketing campaigns struggle to produce worthwhile results. These marketing campaigns burn your ad budget and can reduce your lead engagement. To avoid this problem, customize your campaigns using campaign analytics to address the specific needs of your target prospects.

5. Achieve More with Automation

Some lead generation and analytics tools have automation features that can help to improve your business operations. For example, you can automate your email marketing based on lead scoring data gathered from prospects to have on-going nurturing and sales campaigns for your business.

6. Better Marketing Budget Management

It is crucial to watch your marketing budget to know the ROI of every dollar spent. Analytics tools can help to maximize ROI by identifying the right products, marketing channels, and target market for your offers.

7. Analysis-Based Marketing Decisions

Data analytics tools can help you to see the results generated by different marketing campaigns. Through the data, know which campaigns are performing well and which ones need to be scaled back or optimized for better conversions.

8. Better Product Management

If you offer different products or services, analytics tools can help you determine their demand in the market and contributions to your ROI. For example, an online store selling multiple goods can identify the goods that sell the most, seasonal sales trends and product combinations that will boost your sales.

Data analytics tools play a crucial role in providing insight on all facets of your business, from internal processes to sales that help you improve your marketing ROI.

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David Gasparyan

David Gasparyan is the founder and president of Phonexa, a SaaS company that gives businesses all the tools they need to run and optimize their marketing campaigns. With an advanced cloud-based platform that combines multiple technologies under one roof, Phonexa stands as a robust solution for companies looking to make data-driven decisions and optimize their ROI.David has a formal education in marketing and first started working in the digital marketing space over fifteen years ago, at a time when Google was only a search engine, Facebook didn’t exist, and the internet’s full potential had yet to be realized. Seizing on the opportunity of new digital frontiers, David was a leader in the founding of two companies that experienced outstanding growth during his tenure. During this time, he pioneered new methods of lead generation and distribution. He also envisioned and oversaw the creation of revolutionary technology that optimized digital marketing practices.In 2016, David tapped into to his significant experience to found Phonexa—the company that would stake a claim as the only digital marketing platform to offer call tracking, lead distribution, email marketing, and integrated accounting in one intuitive package. He has continued to drive the passion, vision, and growth of the company since that time.