8.3 Editor's Pick
June 17, 2019

Elephant Journal turns 17 today.

Elephant Journal turns 17 today.

6 years in print, 11 years online.

A national, ecoprinted, USA-printed magazine with a high sell-through rate available in bookstores and Whole Foods etc across the country.

3.6 million readers/month, #1 in US twice for #green content on Twitter, 8 million fans on 60 pages on Facebook (MSNBC, by contrast, despite corporate backing and budget, has 2.2 million).

When I started, I was 28 years old–now I’m 44, nearly 45. But not much has changed: I’m typing this on my laptop from a cafe after having dropped off my Redford at our downtown Ele HQ, having read NY Times in bed for an hour. It’s a good town, a good life, my only real ache of failure is that, still, I have been unable to contribute much too all those working and playing to bend the arc of history toward justice.

But that should change, this year: our Ecosystem is nearly fully formed, transforming us from a huge site into a small platform, allowing us to step laterally out of the way of Google/Youtube and Facebook/Instagram, which have gobbled up 80-90% of all ad dollars from quality journalism, which is dying unless you actively read and subscribe to it.

So now we’ll become a mindful, ethical, indie social media—a platform for those who care to connect.

If you’d like to give us a birthday present, please subscribe to Elephant, and read it, and get our newsletter. It makes all the difference in our year—our 27 hard-working staff is the best I’ve ever had, and our paid writers and editors work hard for you, you, you every day, day after day.

May we all be of benefit!


For Elephant’s Story, plus a video, click here. 

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Aastha Karki Jun 24, 2019 7:53pm

Congratulations! My day feels incomplete without reading 2-3 articles every day, sometimes even more…Good luck!

Jennifer Hayes Jun 19, 2019 5:33am

Congrats on 17 years, wow!

Laura Oxford Jun 18, 2019 1:24pm

Happy Birthday Elephant, thank you I appreciate your work and positive contribution to my life. Arohanui from New Zealand

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Waylon Lewis

Waylon Lewis, founder of Elephant Journal & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, touches on modern relationships from a Buddhist point of view. His dream of 9 years, the Elephant “Ecosystem” will find a way to pay 1,000s of writers a month, helping reverse the tide of low-quality, unpaid writing & reading for free online.