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May 23, 2021

We are ‘Sleeping’ Consumers

We are so not aware of what are we doing.
Is like we are not really HERE – awake. We are simply stuck between sleep and being awake. One of the best examples nowadays is the consumption of food. We don’t even feel hungry, but we eat. We keep eating only because the food is in front of us. But are we really hungry? Do we really know hunger anymore? Do you remember when was the last time you really felt hungry? The food shops, markets, restaurants and cafes are on every corner. We don’t even need to leave our home food can be delivered to the door. We have no respect for food anymore. We just keep ‘inhaling’ it without any gratefulness or thought of it.
The same goes for the consumption of stuff. How much do you really need that new phone? Is it that you really need it or it’s only your ego that needs the next model. Your ego sees it on a TV ad and the craving is born.
Remember this, our ego is always trying to fulfill your WANTS, not NEEDS.
Next time you consume something, I hope you can stop for half of minute and think and ask is it really what you NEED.

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