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Device identifiers are strings of letters and numbers that can be used to distinguish one device from other devices. These identifiers can be used in various ways and for a variety of purposes, and may be combined to link different devices. For example, device identifiers may be used to remember your preferences in connection with a website or app, for analytics purposes, or to provide relevant ads to the various devices.
Pseudonymous information is information that is linked to a unique identifier, but does not identify a specific person. This may include replacing a data subject’s name and other identifying features with another identifier in order to obscure the identify the data subject.