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REAG, or River’s Edge Alliance Group, is a mergers and acquisitions (M&A) advisory and consulting firm. They specialize in services for the lower middle market, including sell-side and buy-side representation, strategic planning, turnarounds, and restructurings. Their focus is on helping business owners and executive teams achieve strategic and financial objectives through M&A, ownership transitions, retirements, or growth via strategic acquisitions. REAG also emphasizes meaningful engagement and long-term collaboration with its clients, tailoring their services to meet the unique needs and goals of each business.