1. Choose your ad size/location
2. Apply your discount, if committing for a year
3. Buy your ad, support and get supported by elephant and our community of readers/viewers!
4. Follow the link on your email receipt to upload your ad artwork when ready.
WHY DID ELEPHANT JOURNAL GO PAPERLESS?
The change is, as it happens, was partially inspired by Patagonia founder Yvon Chouinard’s experience in the early ’90s, if I have my timeline right, when his company’s next move was to go into department stores. He didn’t want to grow in that way, as it would impact the eco-integrity of his products—so he decided to keep Patagonia (relatively) small, and keeping walking his environmentally-responsible talk.
By the same token, to get much larger than our current print distribution (30,000), elephant journal was ready to start distributing into Barnes & Noble, Borders etc…which is great except that our sell-through rate would go down from 8/10 (pretty eco-responsible, and good for advertisers) to 3/10 (the national average, shameful considering each mag is milled shipped up to six times even if it has recycled content). So…elephant journal, after 6.5 years of work and finally getting to the point where we had national distribution, went paperless.
ELEPHANTJOURNAL.COM AD DIMENSIONS:
elephant journal offers the following ad options:
728 x 90 pixel banner ad
120 x 120 pixel standard sidebar ad
120 x 240 pixel vertical sidebar banner ad
120 x 600 pixel sidebar skyscraper ad
Format: not illustrator. jpg, gif, png are all good. pdf ok also.
Email to ad@elephantjournal.com.
ELEPHANTJOURNAL.COM TRAFFIC:
We’re just starting out—if you commit for a year, our numbers should be far, far larger at the end of that year with a locked-in price for you at our current numbers: on pace for 60,000 unique visitors this month, 1.8 pages per visitor—and all ads appear on every page of the site.
AD SIZES AND RATE$:
LINKS: free if you’re appropriate to our readers and mission—and you link back to us in commensurate manner. Links appear on our Links page.
There are basically five kinds of web ads available. All the below display ads are clickable, updatable (once a month, max) and featured on every single page of our web site.
1. STANDARD SQUARE DISPLAY AD (30 available): $100/month only if you prepay for the whole year, or $150 for a month if you prepay three months at a time, $200 if you do one month at a time.They’re clickable, of course, which will help your site get noticed by google, and updatable up to once a month to reflect specials, marketing pushes or any events.
2. PRIME SQUARE WEB AD (3 available): Same as above except locked into the top five positions on right bar for $500/month, or $450/month if you prepay a quarter, or $400/month if you prepay a year.
3. SKYSCRAPER DISPLAY AD (3 available): While longer (about the size of three square ads on top of one another, they’re located below the top five square ads, and above all the standard square web ads: $500/month, or $450/month if you prepay a quarter, or $400/month if you prepay a year.
4. BANNER (three available): $1,500/month, or $1250/month if prepay a quarterm or $1,000 a month if you prepay a year.
5. INTER-BLOG BANNER (located between every fourth blog, one per page) for $500/month, or $450/month if you prepay a quarter, or $400/month if you prepay a year.
*All ads are prepaid quarterly or annually. They can be switched out and changed up to once a month. Flash is aok.
“ELEVISION” VIDEO SPONSORSHIPS.
*Questions? Please contact ad@elephantjournal.com
