Welcome.

TO ADVERTISE ON ELEPHANTJOURNAL.COM:

1. You: Choose your ad size and location.
2. You: Apply your discount.
3. You: Send us credit card info, paypal or check.
4. You: Email us your ad artwork and where you want it linked to: ad@elephantjournal.com.
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5. We: Receive your payment.
6. We: Will post your ad within 48 hours or when agreed upon.
7. We: Will give you one blog on some subject relevant and linked to you, as we feel is appropriate, and push your blog via twitter (@elephantjournal) and Facebook (elephantjournal.com Page).

Questions? Email ad@elephantjournal.com

GENERAL INFO re: ADVERTISING ON THE WEB:

1. Web ads are clickable (but remember, few readers click thru let alone purchase on the spot. View link as a perk. Your ad is still—as with TV or print—all about presence, brand-building and reinforcement. Link and clicks helps your site get noticed by Google, since we don’t protect our Alexa page rankings.
2. Web ads are everywhere. Unlike many web sites, readers will see your ad on every page of our web site.
3. Ads are updatable up to once a month to reflect specials, marketing pushes or events.
4. Finally, ads are included in our weekly e-newsletter, which goes to thousands of LOHAS leaders and avid readers.
5. Generally, we’ll be happy to include at least one blog on products/programs etc you offer, by one of our 20 writers, as long as said products/programs are mindful, eco, wonderful. We also include a tweet and Facebook push for our blog on you.

WEB TRAFFIC:

elephantjournal has been a full-time web site only since January 1st, 2009, when our last print issue sold off the stands of Whole Foods etc around the country. Therefore, if you commit to an advertisement for a year, our readership should be far larger at the end of that year with a locked-in price.

69,000 unique visitors in March (if someone tells you how many hits they have, that number is more or less meaningless and usually hyped).

1.75 pages per visitor.

22% loyalty (multiple visits by same reader each month—a lower loyalty rate indicates that our site is growing quickly).

OTHER WAYS elephant CAN GET THE WORD OUT ON YOUR BUSINESS:

VIDEOS & WALK THE TALK SHOW with WAYLON LEWIS:

SOCIAL MEDIA: TWITTER, FACEBOOK:

elephant has a strong, active, daily presence on Facebook, and 1000s of friends. We’ve been named a top 10 green video blog and top 10 Green Twitter (by two organizations). Advertise on our site, and we’ll work our following for you. Become a Fan at elephantjournal.com’s new Facebook page. Follow @elephantjournal on Twitter.

elephantjournal.com has been recognized by MNN and Opportunity Green as a “Top Ten Green Twitter User” nationally, and by Shift, Downtown Boulder and Green Matters as a leading tweeter. All ads include one tweet re: your company and/or product a month, the exact subject and message is of elephant’s choosing (we’re happy to take suggestions). Currently, we have 5,900 followers on Twitter.

All ads include one blog on a specific subject of our choosing that will get your company or product in Google searches. We then tweet and FB our blog.

Advertising Information.

ELEPHANTJOURNAL.COM AD DIMENSIONS:

We offer the following advertising sizes:

LEAD BANNER: 728 x 120 (new, taller!) pixel banner ad.

STANDARD SQUARE: 120 x 120 pixel square standard sidebar ad.

SIDE PRIME: 240 x 400 pixel vertical rectangle ad.

INTERBLOG STANDARD BANNER: 728 x 90 pixel banner ad.

Format: not illustrator. jpg, gif, png are all good. pdf ok also.

Email to: ad@elephantjournal.com.

AD SIZES & RATES

1. SQUARE DISPLAY AD (20 available; our cheapest and most popular. Square ads are included in our weekly e-newsletter that goes to thousands of LOHAS-ish, yoga-doing, green-lovin’, Buddhist-book-reading, eco enterpreneurial, active, Whole Foods-type shopping and other “mindful” readers).

• PRIME POSITION SQUARE AD for ONE MONTH: $500 for prime position
  if you advertise one month at a time.
• PRIME THREE MONTHS: $400 a month if you advertise quarterly ($1,200 total).
• PRIME ONE YEAR: $300 a month if you advertise annually ($3,600). 
• Want to prepay via check, credit card or Paypal? Deduct 15%!

• STANDARD POSITION SQUARE AD for ONE MONTH: $400 a month
  if you advertise one month at a time. Want to prepay via check, credit card or Paypal? Deduct 15%!
• THREE MONTHS: $225 a month if you advertise quarterly ($675 total).
  Want to prepay via check, credit card or Paypal? Deduct 15%!
• ONE YEAR: $175 a month if you advertise annually ($2,100 total). Want to prepay via check, credit card or Paypal? Deduct 15%!
• TRADE (available for Standard Square ads only): $400/month if you prepay with gift certificate for a year.

2. LEAD BANNER (three available in rotation on every page):

• ONE MONTH $3,000/month prepaid.
• THREE MONTHS $2,000/month if prepay a quarter ($6,000 total).
• ONE YEAR $1,000/month if you prepay a year ($12,000). 
• All banner ads must be prepaid.

2a. INTER-BLOG BANNER (located at bottom center of blog, three available):

• ONE MONTH $750/month.
• THREE MONTHS $500/month.
• ONE YEAR $490/month.
• Want to prepay? Subtract 15% off above prices.

3. SIDE PRIME AD (only one available):

• ONE MONTH $3,000/month prepaid.
• THREE MONTHS $2,000/month if prepay a quarter ($6,000 total).
• ONE YEAR $1,000/month if you prepay a year ($12,000).
• All prime ads must be prepaid.

4. SUPPORTER’S PAGE (”CARRY ELEPHANT.”)
If all you want is a link (good for your Google rankings), our Carry Elephant page (accessible via button top right on all pages) is a great way to support elephant’s work, and get a link and mention in the process. If you’re an individual without a twitter or blog page to link to, you can choose to donate your link to a fave non-profit.

• Only $10/month for name and link (you can donate your link to any site, if not your own) for individuals (listed below businesses).
• $20/month for featured name and link for businesses (listed at top of page).

5. Text Links. As appropriate (at our discretion) we are happy to sell links on any blog you see making Google rankings in a subject you wish to connect with. Links are $50 for one year, or $60 for “life.” We’ve done this with several companies, already, on subjects like “buying a green car,” yoga props and natural products.

6. VIDEO SPONSORSHIPS (includes logo or brief flash ad at the top of video and web site mention with thanks at end of video. We film approx 100 videos and interviews a year)

Standard Videos (videos that garner average views, embeds and are networking through vimeo, elephantjournal.com, youtube.com):

• $500 to sponsor one standard video.
• $300/video to sponsor 10 standard videos [$3,000 total for 10 prime big name videos].
• $200/video for 20 videos [$4,000 total for 20 big name videos].
• All video sponsorships must be prepaid.

SuperPopular Videos (Big names or hot topics: Dr. Deepak Chopra, Paul Hawken, Michael Pollan, Amy Goodman, Alice Walker, Michael Pollan, Alice Waters, Robert Thurman, Dr. Andrew Weil, Byron Katie…anyone or any subject that will get tons of views):

• $1000 to sponsor one prime video.
• $750/video to sponsor 10 prime videos [$7,500 total for 10 prime big name videos].
• $500/video to sponsor 20 prime videos [$10,000 total for 10 prime big name videos].
• All video sponsorships must be prepaid.

Logo up top. “elephant journal’s Walk the Talk Show with Waylon Lewis is brought to you by…” with your logo, tag line and web site. You can also feature a brief (10 second) commercial promo. Videos are posted on elephantjournal.com, vimeo.com, youtube.com (we have a dedicated channel) as well as, frequently, the host sites of sponsors, interviewees or companies featured in said videos. SuperPopular videos are also posted to our column on Huffington Post GREEN or LIVING. Finally, our videos are sometimes embedded on other LOHAS news sites and blogs. Remember: videos rake in thousands of views, depending on popularity and link-age, and are out there forevevvvver.

PAYMENT:

If you choose to prepay, you save 10%. Your ad will not go live until we have invoiced you and received payment. Why? We don’t like to spend time on collections, and neither do you. If you can not prepay, but we approve you, we’ll post the ad when agreed.

FAQ:

How many click-thrus can I expect? Very few. Very few readers click thru, let alone purchase on the spot. View clickableness as a perk, but your ad is still—as with TV or print—all about attracting ‘eyeballs,’ presence, brand-building, and reinforcement.

Do you offer Pay per Click or Affiliate advertising programs? No. Instead, gain, we offer super-low prices so we can keep things simple. We don’t offer pay per click, which doesn’t adequately honor the number of ‘eyeballs’ you receive, which is what folks pay for when they buy print ads—presence. We charge literally 1/3 of other sites because we choose to keep it a simple flat fee, less time for all concerned.

*Questions? Please contact ad@elephantjournal.com

WHY DID ELEPHANT JOURNAL GO PAPERLESS?

The change is, as it happens, was partially inspired by Patagonia founder Yvon Chouinard’s experience in the early ’90s, when his company’s next move, if they wanted to continue to grow, was to begin selling Patagonia clothes in department stores. But Yvon didn’t want to impact the integrity of his products—so he decided to keep Patagonia (relatively) small, and keeping walking his environmentally-responsible talk.

By the same token, to grow beyond our circulation of 30,000 (available in Whole Foods and such around the country), elephant journal was ready to start distributing to Barnes & Noble, Borders etc…which was great… except that our sell-through rate would have plummetted from 8/10 (eco-responsible, and good for advertisers) to 3/10 (the national average, shameful considering even recycled paper magazines are milled/shipped/reshipped/re-reshipped up to six times).

So…elephant journal went paperless, sacrificing 6.5 years of building up revenues but maintaining our commitment to not being a!@#$%holes to Mother Earth—to proving you can do well and do good at the same time.

PRICES NOT UPDATED—please do not use.