Update: Traffic now at 160K unique visitors a month according to google analytics.

Note: because our partnership is active through twitter, facebook, and articles (of our editorial dept’s choosing) we only offer sponsorships to companies who share our values.

Want to partner with elephant? Overall, here’s what you get: an active, supportive partnership. Love. Presence. National presence thru twitter (named top 10 national by 15 organizations), facebook.

In 2010 we offer three main sponsorships (which include full relationship).

We limit small square ads to eight total.

We donate 12 non-profit/good cause ads at the bottom of our site to good causes like etown, Women’s Health, Independent Business Alliance, arts organizations.

Past Walk the Talk Show and elephantjournal.com advertisers include Izze, New Belgium, Patagonia, Prana, Naropa, Shambhala Mountain, Gaiam, University of Colorado.

Our demographic is eco-minded, active, affluent, 73% female.

If you’re an ideal fit for us—fun, young but family-oriented, hip, a little wild, wholesome, and changing your industry for the better—please contact us directly.

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FIRST TIER SPONSORSHIP ELEPHANTJOURNAL.COM/WALK THE TALK SHOW

$36,ooo/year ($3000/month, payable monthly). That is the discounted rate—rates are higher if you want an ad for a month or quarter.

Includes:

1. elephantjournal.com’s lead banner up top, as well as side ad on left above the fold
2. ad in our 52 weekly newsletters
3. one article a month (subject of our choosing)
4. access to our award-winning twitter account (once a month)
5. access to our facebook page (once a month)
6. lead logo on six Walk the Talk Show videos/month,
7. thanks live at Walk the Talk Show events (audience 250, also live-streamed to hundreds nationally)
8. schwag bag and booth at live events
9. five commercials (you provide, or we can do custom for fee) per month, viewed live and live streamed
10. giveaways on facebook, twitter (unlimited)
11. coupons emailed to all paid reader subscribers
12. logo presence with all author/contributors (leading voices nationally in green, yoga, adventure, ecofashion, natural products).
13. product placement (tee shirts, product) in videos.
14. one custom audience interaction video a year.

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SECOND LEAD ELEPHANTJOURNAL.COM/WALK THE TALK SHOW SPONSOR

$24,000/year ($2000/month, payable monthly). That is the discounted rate. Rates are higher if you prefer to advertise just by the month or quarter, not for the full year.

Includes:

1. big side ad top left above the fold
2. ad in our 52 weekly newsletters
3. one article a month
4. tweet and facebook page post of that article
5. logo at end of all videos
6. thanked live
7. schwag and booth at live events
8. one live commercial/month
9. giveaways on facebook twitter
10. coupons emailed to all subscribers
11. secondary logo presence with all contributors.
12. One custom video tie in a month.
13. One custom video a year.

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THIRD TIER ELEPHANTJOURNAL.COM/WALK THE TALK SHOW SPONSOR

$12,000 ($1000/month, payable quarterly). That is the discounted rate. Rates are higher if you prefer to advertise just by the month or quarter, not for the full year.

Includes:

1. inter-blog banner ad (example above)
2. ad in every weekly newsletter that goes to thousands of our most avid readers
3. one article a month (subject/angle of mutual choosing)
4. tweet (13000 Followers @elephantjournal) and facebook (7,000 Fans) page post of that article
5. logo in credits on six (!) Walk the Talk Show videos/month
6. thanked live (audience: 250 plus live-stream) and or you can welcome audience personally
7. schwag and booth at all our live events (we sponsor approx 40 events a year total)
8. presence on all Press Releases, posters, flyers.
9. giveaways, event notifications via facebook & twitter
10. coupons emailed to all subscribers (if applicable)
11. presence with all our featured writers (leading voices in green, yoga, adventure…).
12. One personal custom video tie in a month via editor/host Waylon Lewis.
13. One custom audience interaction video a year posted to our network of host sites (1,000,000 unique viewers total)

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STANDARD ELEPHANTJOURNAL.COM SPONSORSHIP

$4800 ($400/month, payable bi-annually). That is the discounted rate. Rates are higher if you prefer to advertise just by the month or quarter, not for the full year.

Includes:

1. newsletter
2. one article a month
3. tweet and facebook page post of that article
4. schwag live events
5. schwag giveaways via facebook twitter
6. schwag coupons sent all subscribers

What’s next?

1. You: Choose your ad size and location.
2. You: Figure your price.
3. You: Send us credit card info, paypal or check. Generally, your ad won’t go live until we have invoiced you and received payment. Why? We don’t like to spend time on collections (and neither do you).
4. You: Email us your ad artwork and where you want it linked to: ad at elephantjournal dot com.
5. We: Receive your payment.
6. We: Post your ad within 48 hours (or when agreed upon, say 1st of month).
7. We: start up our blog engine on some subject relevant and linked to you, as we feel is appropriate, and push your blog via twitter (@elephantjournal) and Facebook (elephantjournal.com Page).

Questions? Email ad at elephantjournal dot com

Designer Info:

Advertisement sizes:

• LEAD BANNER: 728 x 120 (new, taller!) pixel banner ad.

• INTERBLOG STANDARD BANNER: 728 x 90 pixel banner ad.

• SIDE PRIME: 240 x 400 pixel vertical rectangle ad.

• STANDARD SQUARE: 120 x 120 pixel square standard sidebar ad.

Format: not illustrator. jpg, gif, png are all good. Pdf ok also.

Email to: ad at elephantjournal dot com.

Our weekly e-newsletter goes to thousands of LOHAS-ish, yoga-doing, green-lovin’, Buddhist-book-reading, eco enterpreneurial, active, Whole Foods-type shopping and other “mindful” readers).

4. SUPPORTER’S PAGE (”CARRY ELEPHANT.”)
If all you want is a link (good for your Google rankings), our Carry Elephant page (accessible via button top right on all pages) is a great way to support elephant’s work, and get a link and mention in the process. If you’re an individual without a twitter or blog page to link to, you can choose to donate your link to a fave non-profit.

• $10/month for name and link (you can donate your link to any site, if not your own) for individuals (listed below businesses).
• $20/month for featured name and link for businesses (listed at top of page).

5. Text Links. As appropriate (at our discretion) we are happy to sell links on any blog you see making Google rankings in a subject you wish to connect with. Links are $50 for one year, or $60 for “life.” We’ve done this with several companies, already, on subjects like “buying a green car,” yoga props and natural products.

OTHER WAYS WE CAN GET THE WORD OUT ON YOUR BUSINESS:

VIDEOS & WALK THE TALK SHOW WITH WAYLON LEWIS:

SOCIAL MEDIA: TWITTER, FACEBOOK:

elephant has a strong, active, daily presence on Facebook, and 1000s of friends. We’ve been named a top 10 green video blog and top 10 Green Twitter (by two organizations). Advertise on our site, and we’ll work our following for you. Become a Fan at elephantjournal.com’s Facebook page. Follow@elephantjournal on Twitter.

elephantjournal.com has been recognized by MNN and Opportunity Green as a “Top Ten Green Twitter User” nationally, and by Shift, Downtown Boulder, Grist and Green Matters as a leading tweeter. All ads include one tweet re: your company and/or product a month, the exact subject and message is of elephant’s choosing (we’re happy to take suggestions). Currently, we have 16,000 followers on Twitter among our various staff accounts.

All ads include one blog on a specific subject of our choosing that will get your company or product in Google searches. We then tweet and FB our blog.

6. VIDEO SPONSORSHIPS (includes logo or brief flash ad at the top of video and web site mention with thanks at end of video. We film approx 100 videos and interviews a year)

Standard Videos (videos that garner average views, embeds and are networking through vimeo, elephantjournal.com, youtube.com):

• $500 to sponsor one standard video.
• $300/video to sponsor 10 standard videos [$3,000 total for 10 prime big name videos].
• $200/video for 20 videos [$4,000 total for 20 big name videos].
• All video sponsorships must be prepaid.

SuperPopular Videos (Big names or hot topics: Dr. Deepak Chopra, Paul Hawken, Michael Pollan, Amy Goodman, Alice Walker, Michael Pollan, Alice Waters, Robert Thurman, Dr. Andrew Weil, Byron Katie…anyone or any subject that will get tons of views):

• $1000 to sponsor one prime video.
• $750/video to sponsor 10 prime videos [$7,500 total for 10 prime big name videos].
• $500/video to sponsor 20 prime videos [$10,000 total for 10 prime big name videos].
• All video sponsorships must be prepaid.

Logo up top. “elephant journal’s Walk the Talk Show with Waylon Lewis is brought to you by…” with your logo, tag line and web site. You can also feature a brief (10 second) commercial promo. Videos are posted on elephantjournal.com, vimeo.com, youtube.com (we have a dedicated channel) as well as, frequently, the host sites of sponsors, interviewees or companies featured in said videos. SuperPopular videos are also posted to our column on Huffington Post GREEN or LIVING. Finally, our videos are sometimes embedded on other LOHAS news sites and blogs. Remember: videos rake in thousands of views, depending on popularity and link-age, and are out there forevevvvver.

FAQ:

Why advertise on elephantjournal.com vs. in newspapers or magazines?

1. Does advertising on the web make sense? Web ads, unlike print advertising, are clickable (but remember, few readers click thru, let alone purchase on the spot. View link as a perk. Your ad is still—as with TV or print—all about presence, brand-building and reinforcement).
2. Link and clicks helps your site get noticed by Google (OneRiot, Yahoo, Bing), since we don’t protect our Alexa page rankings.
3. Web ads can feature multiple images, each advertising different product, event.
4. Web ads are everywhere. Unlike many web sites, readers will see your ad on every page of our web site.
5. Ads are updatable up to once a month to reflect specials, marketing pushes or events.
6. Finally, yearlong ads as are included in our weekly e-newsletter, which goes to thousands of LOHAS leaders and avid readers.
7. Generally, we’ll be happy to include at least one blog on products/programs etc you offer, by one of our 20 writers, as long as said products/programs are mindful, eco, wonderful. We also include a tweet and Facebook push for our blog on you.

What’s elephantjournal.com’s traffic?

elephantjournal has been a full-time web site since January 1st, 2009, when our last print issue sold off the stands of Whole Foods etc around the country. Therefore, if you commit to an advertisement for a year, our readership should be far larger at the end of that year with a locked-in price.

86,000 unique visitors in November (if someone tells you how many hits they have, that number is more or less meaningless and usually hyped).

1.75 pages per visitor.

22% loyalty (multiple visits by same reader each month—a lower loyalty rate indicates that our site is growing quickly).

How many click-thrus can I expect? Few readers click thru, let alone purchase on the spot. View clickableness as a perk. Your ad is still—as with TV or print—all about attracting ‘eyeballs,’ presence, brand-building, and reinforcement.

Do you offer Pay per Click or Affiliate advertising programs? No. Instead, gain, we offer super-low prices so we can keep things simple. We don’t offer pay per click, which doesn’t adequately honor the number of ‘eyeballs’ you receive, which is what folks pay for when they buy print ads—presence. We charge literally 1/3 of other sites because we choose to keep it a simple flat fee, less time for all concerned.

WHY DID ELEPHANT JOURNAL GO PAPERLESS?

The change is, as it happens, was partially inspired by Patagonia founder Yvon Chouinard’s experience in the early ’90s, when his company’s next move, if they wanted to continue to grow, was to begin selling Patagonia clothes in department stores. But Yvon didn’t want to impact the integrity of his products—so he decided to keep Patagonia (relatively) small, and keeping walking his environmentally-responsible talk.

By the same token, to grow beyond our circulation of 30,000 (available in Whole Foods and such around the country), elephant journal was ready to start distributing to Barnes & Noble, Borders etc…which was great… except that our sell-through rate would have plummetted from 8/10 (eco-responsible, and good for advertisers) to 3/10 (the national average, shameful considering even recycled paper magazines are milled/shipped/reshipped/re-reshipped up to six times).

So…elephant journal went paperless, sacrificing 6.5 years of building up revenues but maintaining our commitment to not being a!@#$%holes to Mother Earth—to proving you can do well and do good at the same time.

PRICES NOT UPDATED—please do not use.